For more than 80 years SNIPS Magazine has delivered in-depth, insightful journalism that covers the sheet metal, heating, air conditioning, ventilation, indoor air quality, architectural sheet metal and metal roofing industries. As the industry’s leading publication, SNIPS’ focus is on meeting the evolving content, community and information needs of its audience.
To keep on the cutting edge, the publication decided it was time to redesign SNIPSmag.com—making it easier to navigate, more informative and more thoroughly engaging, while still providing the quality of content its readers look for.
Today, SNIPSmag.com not only provides a daily supplement to the monthly print publication, with the latest news and articles, but it also helps readers find a trove of related information and products as well as interact and engage in a way that helps deepen and expand their professional community.
Easy Navigation and Search
Intuitive site navigation presents broad toolbars that drill down to more specific content—placed where readers are more likely to look on the page. Finding answers to industry issues has never been easier: search results tap SNIPS’ extensive archive to provide articles, blogs, products, events and topic pages by relevancy and date. Similarly, article pages pull in intelligently related products and events to make the full range of SNIPS assets available to readers, while generating leads for advertisers and sponsors.
Multimedia features include videos, image galleries and podcasts to enrich the content presentation and bring audience engagement to a whole new level. Visitors can experience industry events at their desk by viewing trade interviews, panel discussions and product releases. It’s easy to subscribe to a feed or receive podcasts from iTunes, making it that much more convenient to find useful, daily information.
With more readers than ever accessing SNIPS via mobile device or iPad, ePublishing designers made certain the new site design looks great and functions fully on iPad, iPhone and other mobile devices. SNIPS readers can search and view the magazine, ads and media whenever and however they please.
Social Sharing and Integrations
Visitors are already spending more time on site and viewing more pages. SNIPSmag.com social media integrations and sharing icons encourage them to share articles, blogs, video and galleries, which brings new readers to the site and builds awareness of SNIPS outside its current subscriber base. Integrations with SNIPS email service and fulfillment with ePublishing’s content management platform streamline steps for SNIPS staff to support targeted content marketing tactics.
Meanwhile, advertisers now have more options for mobile ads, ad sizes and the opportunity to target their ads more effectively by having ads tagged to display around relevant topics on the site.
True to its character, snipsmag.com makes it a win-win for everyone.
- Mobile and Tablet-Friendly Delivery
- Social Sharing
- Intuitive Design
- Semantically Targeted Advertising
- Dynamic Multimedia features: image galleries, video, podcasts