Thomas Chaffee, CEO of ePublishing, Inc. and Tom Lynch, Director of Search Engine Marketing, presented revenue growth, monetization and traffic strategies at the Western Publishers Association (WPA).
In "Turning Content Into Profit; Moving Beyond The Subscription" Chaffee will discuss the most lucrative online tactics for generating revenue, how to determine an online strategy that works and effective approaches to monetizing your existing content.
In “Search Engine Optimization Tactics,“ Lynch will lead a workshop to explore best practices for improving search engine page rankings through natural search engine optimization, including competitor keyword searches, site design and other tactics.
Chaffee is a frequent speaker on publishing and technology topics and is former vice-chair of American Business Media's Digital Media Council.
ePublishing designs, develops, and hosts Web sites that deliver personalized content integrated with advertising, e-commerce, and lead generation opportunities for publishers. The firm has built and designed Web sites with underlying applications that generate in excess of one million dollars per day in revenue. For more information, visit www.ePublishing.com.