ePublishing Presents Revenue Strategies to SIPA
June 8, 2011
ePublishing CEO Tom Chaffee presents to SIPA's 2011 Annual Conference, with ideas to enhance audience engagement and make more money online. The discussion ranged across many topics, but focused on a few core goals for publishers:
- Drive readership, revenue and retention.
- Leverage changing content consumption habits to increase engagement.
- Create a Content and e-Commerce strategy around relevance.
- Understand that TRAFFIC is not an AUDIENCE.
To read the entire presentation, click the image below:
Drive Revenue. Improve Productivity. Increase Engagement.
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