NutraSolutions began as a special section within BNP’s print edition of Prepared Foods, but when BNP began relaunching its portfolio of websites on the ePublishing SaaS Content Management Platform, it was clear that NutraSolutions filled a niche all its own—as a comprehensive, content-rich website.
The mission of NutraSolutions is to provide solutions for the development and marketing of nutritional products such as functional foods, dietary supplements and other nutraceuticals. The publication complements the resources offered on Prepared Foods and focuses on topics that include business challenges around ingredient use, consumer trends, news, regulations and science-based research.
Visitors to Nutrasolutions.com find an elegant, clean design with a wealth of resources that doesn’t overwhelm, so they can absorb and assimilate useful information. Image and video galleries allow the Nutrasolutions staff to create eye-catching layouts to illustrate news headlines, advertisements, available resources and events— and successfully engage their audience.
The website encourages interaction by sponsors, with an opportunity to list events and webinars presented right from the homepage, while readers can access related resources and featured items from the store. Search results present a variety of related resources, including the latest research to support the technical, marketing, purchasing and management work by food, dietary supplement and other nutritional professionals.
Nutrasolutions.com also fosters community interaction around nutrition, not only with social sharing options but also with a community page that features food-based initiatives that support healthy bodies and healthy communities for all.
Revenue generating opportunities abound on the site—not only with colorful, dynamic advertisements, but also with a directory of supplier profiles and easy eCommerce that features a secure shopping cart with a smooth checkout process.
With a robust infrastructure and streamlined content management system, Nutrasolutions.com embodies the value of great nutrition—with a beauty that comes from within.
- Intuitive Design
- Image Galleries and Video
- Related Articles, Products and Events
- Advanced Search Presenting Multiple Content Types
- Product Catalogue, Secure Shopping Cart
- Directory Listings
- Advertisement and Sponsorship Management