In many ways, the launch of IndustriaAlimenticia.com is not unique for BNP Media’s website portfolio. It presents branding and features consistent with all BNP websites relaunched on ePublishing’s SaaS Content Management Platform—but with one significant difference: IndustriaAlimenticia.com is their first Spanish-language site.
Industria Alimenticia is the leading magazine for food and beverage processors in Latin America. With a print readership of over 20,000 subscribers in 19 countries, from Latin America to the Caribbean and Spain, it is critical that IndustriaAlimenticia.com supplement its monthly publication and effectively reach a predominantly Spanish-speaking population with up-to-date news, trends and resources.
With ePublishing’s multilingual capabilities, BNP Media discovered a simple, automated path to its international audience and can now create, manage and deliver content to the website and mobile devices in Spanish. In fact, with the implementation of a translation script, all site navigation, departments and messaging can be presented in any language, for any site—literally opening doors to worldwide audience engagement.
When readers visit IndustriaAlimenticia.com, they not only enjoy the benefits of intuitive navigation, semantically related content and an interactive, social design, but they read it in Spanish, the language of the geographic region covered by the magazine. Industria Alimenticia’s staff can easily update, edit and post content with the knowledge that they are communicating with their readers in the best way possible, and also with the secure capability to modify any translation on the site, as needed.
BNP’s portfolio of publications, spanning over 50 industries, was already diverse. Their challenge of providing superior, unique content tailored to a range of specific audiences got a little easier, with ePublishing's multilingual platform.