We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy. In addition, the California Consumer Privacy Act ("CCPA") provides certain rights with respect to your personal information. Please click here for more information.
  • About
    • Why Choose ePublishing
    • Our Partners
    • Jobs @ ePublishing
  • Platform
    • What Is An EPS?
    • Open-source Myth vs Reality
    • Key Features
    • Content Management
    • Community
    • eCommerce
    • Fulfillment Integration Features
    • Workflow
    • Audience Management + Fulfillment Integration
    • Site Search
    • Knowledge Base
  • Products
    • Duet
    • Ellington
    • Reader Intelligence
  • Blog
  • API
  • Demo
  • Contact
Your browser does not support the video tag. We recommend you upgrade your browser. Your browser does not support the video tag. We recommend you upgrade your browser.

ePublishing News

Home » ProvisionerOnline.com: Innovation Delivers Value, Results

ProvisionerOnline.com: Innovation Delivers Value, Results

June 20, 2012

The National Provisioner is the meat, poultry, pork and seafood industry's best-read monthly magazine. Its website, ProvisionerOnline.com, adds value for readers and extends the brand by increasing update frequency and scope. The site bridges the magazine’s monthly update cycle by providing daily news, events, commentary and other resources to engage its audience of operations, engineering and senior executives and suppliers.  

National Provisioner Network & Lead Advantage: Innovation Drives Advertising Revenue

ProvisionerOnline.com fosters a healthy business environment for online advertisers through its National Provisioner Network advertising program. Provisioneronline.com extends the reach of its advertisers and sponsors by supplementing website ads with the Network, a portfolio of products to ensure advertisers reach readers via the website, video, email, custom publications and events.

And, with Lead Advantage and its ability to deliver targeted messaging, advertisers receive detailed lead information with complete contact information and performance data.

Media: Video and Galleries Enhance Engagement, Time on Site

ProvisionerOnline.com readers are staying on the site and viewing more pages than ever, thanks in large part to the creative use of video, image galleries and podcasts. ProvisionerOnline.com uses video for a variety of content, from a website tour, to market analysis by industry experts, to sponsored product information. Similarly, image galleries and podcasts enhance text value while making the site more visible to search engines. With the addition of video, images and audio, website content is more robust and engaging, with frequent updates that include the Urner Barry Daily Video alongside a market ticker that displays daily price points.

The daily ticker is unique to this site and the video provides additional sponsorship opportunities to industry advertisers. ProvisionerOnline.com readers now receive unbiased, commodity market price quotations served with insight from industry experts and reliable information.

Content in Context: Audience Engagement with Targeted, Related Resources

Readers and ProvisionerOnline staff benefit from a variety of features that help present a depth of content easily and intuitively.

Staff members relate and update content frequently, while readers access and share a wealth of relevant content that is presented to them based on what they are reading:

  • Articles by Topic targets unique audience specialties.
  • Related Products and Events on article pages add value as a source on technical topics while increasing sales and registrations.
  • Search Results present related articles, blogs, topic pages, events and products.
  • Podcasts, Video and Galleries semantically related to articles and advertising engage readers and improve site performance.
  • Social Media: readers can easily share articles and view recent tweets and articles shared on Facebook, LinkedIn, Google+ and YouTube.
  • Readers can interact on the site by viewing and adding to Recent Discussions to foster an interactive community.

Key Features:

  • Daily Video Updates
  • Daily Price Points Ticker
  • Advertising Management
  • Premium Content Delivery
  • Multimedia Event Listings
  • eCommerce: Product Catalogue and Secure Shopping Cart
  • Related Content in Context: Articles and Search Results present related Products and Events

With a portfolio of publications spanning over 50 industries, BNP Media is tasked with the challenge of providing superior, unique content tailored to a range of specific audiences. When they partnered with ePublishing to relaunch 20 websites in a year, they wanted to give each of their publications the opportunity to build on their individual success and engage their audiences even more deeply. For Provisioner Online, this meant a new found capacity to update their readership, on a daily basis.

Related Articles

Maximizing Value from Video – Applying Lessons from YouTube to (Indy) Business

Thinking Digital: What the NY Times Innovation Report Tells Us

Thinking Digital: What the NY Times Innovation Report Tells Us, Part II

Drive Revenue. Improve Productivity. Increase Engagement.

Exceptional software, proven processes, deep expertise and untiring customer service make it easy to switch, take control and make more money.

REQUEST A DEMO

Get Started

Sales & Information

We'd like to learn more about your business to tailor a solution to meet your goals.

Please call 312-768-6819 or contact us, and get what you want from a partner who cares – more revenue, better technology, improved workflow and lower costs.

No pressure, just results.

Get Ahead

Consult & Customize

Have a custom feature request, an idea to talk through, or would like a bit more training to get the most out of your ePublishing software? The best SaaS CMS is engineered to be flexible.

Please contact your ePublishing Project Manager directly or through our online project management system.

Get Help

24x7 Service & Support

ePublishing is obsessive about service – and we are always here to take care of you.

If you need immediate help or technical assistance – any time day or night – please visit our online support portal and a support specialist will get back to you within 15 minutes.

312-768-6800 Copyright 2022 ePublishing, Inc. All rights reserved. See A Demo
  • Contact Us
  • Privacy Policy