Shopping for groceries can be an expedition, especially if you don’t know your way around the store. Plus, you want to know what you’re getting.
Perishables Buyer is the only media brand specifically focused on the entire perishable food category and it provides critical information to the retail and wholesale professionals who help stock the shelves. When it came time to relaunch PerishablesBuyer.com, BNP Media wanted to make sure its 15,000+ audience of executives, directors, managers, buyers, merchandisers and other decision-makers in the perishables market could navigate the website as easily as they could find their groceries in their local grocery store.
With its fresh website design and content management platform, PerishablesBuyer.com provides strategic and tactical value to its readers while creating efficiencies for its editorial staff to add value with images, video and in-depth analysis.
The site layout guides readers to relevant and timely industry news and data, new product information and operational techniques; visitors can browse or search for semantically related content using intuitive navigation that is organized with topics that reflect an actual grocery store e.g., bakery, dairy, deli, meat, produce, seafood and more. Anyone new to the site can easily get acquainted with it, by watching the introductory video featured on the homepage.
Breaking news and analysis, most searched and read topics, and recent search terms are showcased on the homepage, so that readers are aware of hot topics of interest to their peers. Opinions and blogs are expanded with related video, photo galleries and podcasts.
A supplier directory, interactive tools and in-depth content is available, to help provide a complete picture of products, trends and the most up-to-date market research. Suppliers and retailers have ample opportunity to connect, while the Perishables Buyer staff can easily update content and also connect with readers—just over the counter—from one simple dashboard.
- Browse and Search Features
- Semantically Related Content with the Taxonomy Tool
- Photo Galleries
- Multimedia Features
- Blog and Article Tools