The News got a lot hotter when BNP media relaunched its online brand of The Air Conditioning, Heating and Refrigeration News, achrnews.com. The website offers a comprehensive resource to decision-makers, manufacturers, distributors, parts and supply wholesalers and service companies and their administrative, sales, engineering, production and installation departments, leveraging the publication’s long and trusted history as the weekly resource for Heating, Ventilation, Air Conditioning and Refrigeration contractors.
Achrnews.com requires visitors to register to read the latest news, and the site functionality -- integrating content and eCommerce -- presents available resources in context with articles: products, events, podcasts, polls all create a deep resource tailored for industry decision-makers. Readers can select related products presented in search results or on article pages and seamlessly add them to the shopping cart and check out securely, without leaving the site.
Combining SaaS content management and e-Commerce gives achrnews.com staff the ability to present several revenue-building strategies in addition to product sales and traditional advertising: webinars, events, directory listings and list rentals. Advertisers get access to relevant lead generation opportunities, while readers get access to value-added content — and each other.
Key Site Features:
- eCommerce with a Secure Shopping Cart
- Tiered Content Offerings
- Advertising and Lead Generation Opportunities
- Contextually-related content
- Intuitive Design