Release 6.6 of the ePublishing Software as a Service (SaaS) Platform presents several enhancements to generate additional revenue for online publishers, while adding value for readers and advertisers. As part of ePublishing’s SaaS model, all clients on this platform receive all or part of this update.
With 6.6, directories management is greatly expanded to offer customers more features for presenting company information, products, news, video and downloads. By adding value for customers, publishers can generate revenue while providing an improved experience for readers.
Building on previous versions of directories software, ePublishing has responded to client and market needs to produce best of breed features, including:
- Clear company information, like logo, and url
- Comprehensive product information, with images and video
- Related articles and blog posts
- Company event listings
- Company downloads
- Capacity to display related companies on article pages and in search results
- Easy access to resources via intuitive tabbed design
Providing this level of information creates a valuable resource for industry professionals by delivering related content in one place, encouraging readers to view more pages, spend more time on site and download in-depth information.
Customers and advertisers generate higher value, qualified leads:
- Track page views.
- Capture leads by download.
- Compile complete contact information.
- Generate on-screen and excel reports based on company, date and other criteria.
As with all ePublishing content management tools, directory management is integrated into the platform to support semantic tagging that delivers related content, products, events and listings as well as, produces search results with multiple related content types.
ePublishing 6.6 ensures that our Software as a Service delivers a positive return on investment: enhancements and additional features ensure our clients stay ahead of the competition, increase editorial efficiency and keep web and mobile properties up to date without investing in a site relaunch.
Version 6.6 includes several additional enhancements to add value to web content management capabilities:
Version 6.6 now supports multiple image galleries and associated resources. Using WYSIWYG tools, editors and marketers can assemble images and associated descriptions for each gallery. Images can be set to scroll automatically and readers can view full-size images by scrolling over thumbnails. Readers can post and view comments for each gallery.
Editorial efficiencies are built in, as images and thumbnails can be edited and stored contextually in the platform’s Media Manager and semantic tagging system.
Manage galleries more efficiently with:
- Automated image batch uploads to use separately or in galleries; and
- Automatically created thumbnails sized for your site.
Topic pages now include a directories section to relate listings to articles, blogs, products and events via semantic tagging. Existing and new directories topic pages make it very easy for readers to find a wide variety of related resources by bringing associated content together in one place.
An added security step in the Newsletter Tool’s workflow prevents newsletters from being sent until absolute ready, tested and approved.
Version 6.6 streamlines purchase, registration and comment sequences by supporting pre-populated forms for registered users who are logged in. Name and contact information are automatically entered into required forms, reducing the steps to purchase or interact with other readers.
With version 6.6 as with other platform releases, ePublishing SaaS positions clients to be industry leaders with significant enhancements that lead directly to editorial efficiency and revenue opportunities.
Software as a Service increasingly makes sense because it delivers costs savings, speed to market and ongoing best practices to publishers and online businesses.