Website design needs to be attractive, but to successfully engage your audience, design needs to make your content easily accessible to allow readers to find what they need, and discover resources they may not have been aware they needed.
SustainableFacility.com is the leading source of information and resources for sustainable facility management, high-performance buildings, and optimal energy and resource management in commercial, educational, governmental, institutional and industrial facilities and data centers.
The #1 goal for the site redesign was to make SustainableFacility.com's wealth of resources more readily available to its audience. One challenge: readers represented a wide range of industries and job functions. A review of the new design demonstrates the importance of site design to the publication's mission:
Design needed to be more than attractive, of course; SustainableFacility.com's Home Page engages readers immediately with images, video and intuitive navigation. Content is segmented by topic and industry, making it easy for readers to browse to find needed resources. Moreover, visitors can see what others are reading and what search terms are used most.
In addition to scanning the Home Page, site design makes it easy for readers to find a wealth of resources through simple drop-down menus: Events, Whitepapers, Directory Listings.
When you consider the value of site design versus simply using a one-size-fits-all template, consider the value in terms of advertising, sponsorships and subscriptions of creating a site that increases the value of your assets to your customers. For SustainableFacility.com, the investment is paying off.
- Engaging Site Design
- Multimedia Features
- Intuitive Navigation
- Advertising and Lead Generation