Publishers are learning new methods to build existing brands online, create new revenue streams, and supplant declining products. Many ideas are emerging, but also many hurdles to clear created by systems designed for only one business model. The reality is that if a great idea takes a lot of work to implement, or additional staff, or costs a lot, it simply doesn't get done.
Many publishers are expanding the definition of their business to add assets around traditional publications, to monetize their content, but more importantly, to monetize traditional subscriber relationships.
Wouldn't it be great to have a system in place that supports AB testing, with tools for your marketing staff to create new pages for promotions or new products? How about adding new revenue generating features - buyers guides, events, classifieds - to offer new resources to customers and visibility for advertisers?
Publishing business models are changing: social media - rarely used for business a couple of years ago - is now a standard marketing channel. You need to be nimble; isn't it important to have an online publishing system that can change and grow to accommodate your evolving business model?
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