One of the advantages of a CMS integrated with eCommerce is that virtually all content can be offered as a product or subscription for sale. Articles, Single Issues, Archives, Web-only Content, Buyers Guide Listings, Events, not to mention traditional eCommerce: selling a catalog of Books, DVDs and Downloads.
Innovative, built-in tools offer the flexibility to test tactics that fit a particular market and fine-tune sales strategies. Here are a few examples:
In addition to selling content, publishers using an integrated toolset like the ePublishing platform can market content more effectively. Presenting products and other services related to an article is a powerful method to convert a publication website into a revenue generating tool.
Presenting a variety of resources in Search results creates a valuable resource for your subscribers and customers. For example, SDMMag.com, a BNP Media publication, presents a number of resources on every Search Results page:
To see the ePublishing platform in action, contact us at service@ePublishing.com, or call (312) 768-6868.
Exceptional software, proven processes, deep expertise and untiring customer service make it easy to switch, take control and make more money.