Overview

 

SecurityMagazine.com is uniquely focused on solutions for enterprise security leaders. The website is designed and written for business-minded executives who manage enterprise risk and security. SecurityMagazine.com provides management-focused features, opinions and trends for leaders in business, government and institutional sectors on the web, via eNewsletters and Alerts, Video, Podcast, Virtual Events and other innovative channels.

 

Objectives

 

BNP Media relaunched SecurityMagazine.com with three goals:

1. Increase site performance - traffic and registrations - with an optimized site, improved navigation, and a creative selection of premium and free content.

2. Enhance editorial quality for subscribers with relevant and engaging content in a variety of media to meet evolving reader needs and preferences.

3. Increase advertising and sponsorship revenue by targeting specific audience segments with creative products and services delivered through multiple channels.

 

Results

 

The new SecurityMagazine.com delivers on these goals with features and functionality to create a complete resource for multiple audience segments.

The first thing readers notice about the new site is the focus on content. With the 4 feature tabs at the top of the page, Security places more recent content front and center with site visitors. Plus added navigation with topic and keyword navigation and related content tools help visitors follow an easy path to more content on the topic they are researching.

 

Additionally site visitors will access to leading media options, from the site tour video to readily-accessible webinars and video articles.  SecurityMagazine.com now presents relevant, engaging articles, news items, columns and blogs targeting specific segments of its audience with content organized by topic and vertical sector.  Enhanced content management tools make it easy for Security Magazine editors to present related content and blogs, manage classifieds, educational materials for purchase and multimedia offerings that are presented in Search results and on topic pages.

 

Revenue Opportunities

 

Advertiser and sponsor services include additional advertising opportunities with new ad sizes (based on IAB Ad Unit Guidelines), with new video ads, and ads targeting specific user groups and topics.  Sponsorship opportunities including Showrooms, Classifieds, and Events Calendar, present multiple Lead Generation capabilities.

 

Back-end integrations ensure that SecurityMagazine.com is improving site performance: Built-in SEO tools ensure site editorial staff follow current SEO protocol and present content linked to related resources on the site.  Editors can tag content to require registration - increasing subscriber base, generating leads, and gathering reader preferences -with a seamless integration with the site's circulation system.

eCommerce integrated with the CMS creates self-serve options for sponsors to buy and manage events and classifieds, and for visitors to purchase educational materials from books to research studies.

 

Site design focuses on easy navigation and optimization, while reinforcing BNP Media brand standards. Design, CMS and integrations by ePublishing.  Watch here and www.bnpmedia.com as additional sites launch on the ePublishing platform.

 

About BNP Media