BNP Media Web Properties Return to Profitability
Since 1926, BNP Media, a leading business-to-business media company has served industry professionals across 50+ industries through magazines, custom media, eNewsletters, websites, conferences, events and market research. BNP recently partnered with ePublishing to unify its website strategy to give group publishers the flexibility to publish for each unique market, while leveraging ePublishing's powerful platform to reinforce branding, ease of use, and value for readers and sponsors.
Challenge: Decentralized management, multiple models & platforms, slow development times, little audience engagement or consistent branding
Response: Relaunch on a single unified platform, streamline architecture to reinforce branding while still allowing emphasis on individual publication content and market focus
Result: Increased traffic, audience engagement with targeted content related to relevant resources: products, events, listings. Effective use of video, galleries, podcasts, and other media. ePublishing's advanced Enterprise-class platform ensures speed to market, with new site launches requiring less than 30 days from design to launch.
ED & C Magazine delivers content tailored to the subject interests of each of it's markets in the Environmental Design & Construction market. The new home page is intuitive: design elements make it easy to find articles by topic, video and a wide range of resources to increase traffic, readership, and time on site.
Prepared Foods Magazine follows a similar approach as EDCMag.com, with drop down menus and manageable content leading readers to a wide range of resources - Events, Supplier Guides, eNewsletters, and more - that monetize BNP's customer relationships with new sales and sponsorship opportunities.
Security Magazine’s successful relaunch of their website earned them an Azbee Award for New and Relaunched Websites in the 33rd Annual ASBPE Print and Digital awards. Readers find a wealth of engaging content when they begin reading an article: taxonomy-driven links to related content pages, image galleries, video, and related ads, all managed from ePublishing's dashboard.
Article pages open up a wealth of relevant resources in context, with ePublishing's tools automatically delivering related Articles, Products, and Events, plus access to Video archives, Digital Editions, and more. No other Content Management System integrates content with commerce and community to drive website enhancements and profitability.
DairyFoods.com delivers essential analysis and reporting on dairy technologies, trends and issues. When visiting the new website, dairy business professionals find enhanced layout and intuitive navigation that leads to industry resources and data through multimedia and expert technical articles.
The ability to present related content, automatically, has transformed DairyFoods.com into a complete industry resource. The site offers new advertising, sponsorship and lead generation opportunities built on increased traffic and site interaction that includes social media.
By integrating content management with eCommerce and BNP’s fulfillment system, Hallmark, the ePublishing platform allows the Dairy Foods staff to easily capture user data, while enticing readers to visit more departments and view more pages.
DairyFoods.com will continue to evolve so that performance and features are enhanced, thanks to its Software as a Service (SaaS) ePublishing Content Management Platform. Stay tuned!
Emerging trends: Automation of social media sharing to increase visibility/reach, branding and traffic. Flexible tools to create and manage landing pages and microsites. With every update, ePublishing removes obstacles to product development and successful marketing, and stands behind your commitment to growing your media business cost effectively.
Intuitive Design + Related Content = A Whole New Look for Safety & Health Professionals:
Industrial Safety and Hygiene News (ISHN), a monthly trade publication that reaches more than 70,000 safety, health and industrial hygiene representatives, has relaunched its website, www.ISHN.com. ISHN.com delivers news, opinion and information on a variety of topics, including: OSHA and EPA regulations, safety and health management and the latest products from the field.
The new homepage places readers in the center of the most recent and compelling trade-related news and provides a glance at current events, activities and resources. A prominent video feature gives a glimpse of recent products and clear clickability leads to related still images. Content is presented through a variety of search options, topic pages and categories. This site utilizes ePublishing’s SaaS Content Management System and Social Media Tools, including an automated Twitter feed, Facebook, and LinkedIn sharing, as well as ISHN’s unique industry-based crossword puzzle.