Known by many names, like native advertising, sponsored content, partner content, native advertising has quickly become a cornerstone of publisher revenue generation. The search engines have their rules where publisher sites need to make clear delineations between native advertising and editorial content. You don't do that, Google and BIng will penalize you.

A few things

, In late December 2015, the FTC released guidance for native advertising.

I attended a really good webinar on FTC guidelines for Sponsored Content / Native Advertising. In December 2015, the FTC put out guidelines for the first time on Sponsored Content / Native Advertising. Based on what I learned yesterday, we will want to do the following:

• Write up some information and provide links to the FTC guidelines, put on ePublishing and send a note about the content out via Mailchimp
• Directly review any of our clients that use native advertising, in any form on the site, and tap them on the shoulder more directly to indicate elements of the FTC guidelines that we think put them in jeopardy.