Our Design Approach

Monday, July 7, 2008

Part of the ePublishing experience is a thoughtful design process that includes an extensive assessment of your market, competition, brand and search keywords.

We want to create a design that is both visually attractive - and increases ROI for the project. Therefore we incorporate search optimization, content optimization and usability analysis into our Design, Usability, User Interface and User Experience process.

One of the more unique things about ePublishing is our use of an internally competitive model. We employ multiple design teams within the company who compete against each other to create the best designs – ultimately trying to “win“ for their group.

This ensures the absolute highest-quality, and most broad selection, as there are often more ways than one to accomplish the same objective.