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ePublishing Blog

Your Content Marketing Snapshot for 2015

As a BtoB publisher, it’s likely that you are no stranger to content marketing. But, do you ever wonder where you fit in? 

What Does Revenue Diversity Look Like?

Let’s look at eight revenue streams that provide a good indication of diversity and a little perspective on how you compare to other publishers. 

Google is on the Move, Favoring Responsive Design

We've updated our coverage of Google's new search rankings, also known as Mobilegeddon. Now the search engine will rank mobile-friendly sites higher in search results when people are searching from a mobile device.  As a digital publisher, it can be tricky to keep up.  See what we're doing to help.

Data Visualization: A Key to the Kingdom of Engagement

But, even more compelling: as time goes on, it becomes clearer that data visualization (not just images) increases engagement, significantly. 

6 Qualities of a Niche Publication Ready to Become an International Brand

You’ve probably heard us talk about the trifecta of BtoB success: Content, Community and Commerce. Today’s digital publishers know that publishing is no longer simply about good content (although that is STILL the foundation of success). 

When Email Marketing Doesn’t Work: 4 Tips For Getting it Right

Are you an unbeliever? In email marketing, that is . . .