Looking for the latest in the global supply chain?  Look no further than WorldTradeWT100.com, the online brand for BNP Media’s World Trade magazine. The website recently relaunched, and now places the world of supply chain, 3PLs & 4PLs, cargo, warehousing, trade finance, risk management and domestic and international trade at the fingertips of its readers seeking a complete resource to help manage their business.

Leveraging the ePublishing SaaS Content Management platform, WorldTradeWT100 delivers an array of resources that cover breaking news, innovation, products, trends and events that define the competitive global trade community—all related with powerful semantic tagging and presented via intuitive navigation.

By streamlining the effort required to support a variety of interactive content, the website has improved reader engagement that drives multiple revenue streams: lead generation, product marketing, advertising and product sales.   Advertisers now have a variety of contact points with the website’s professional audience: WorldTradeWT100’s homepage presents a comprehensive glimpse of today in the global marketplace and features product downloads, video interviews and profiles of recent innovations.  A front-page poll allows readers to interact right off the bat, while gated content encourages visitors to register and become a larger part of the WorldTrade100 networking community.

WorldTradeWT100 presents the best in BtoB publishing: editorial control and efficiency, multi-channel content delivery, audience development, site optimization and marketing, and multiple revenue streams. One big dynamic world, one site to make it easy.