312.768.6800 | Contact Us | Support

The ePublishing Blog

Make the Most of Social Networking Without Wasting Time

November 06, 2012

When you log on to your social networks, do you suddenly feel as if you’ve entered a vortex, only to confirm your suspicion when you next look at the clock and 15 precious minutes have gone by?

You are not alone. But, of course you know that. That’s what social media is all about. A nifty infographic from MediaBistro shows that in January of 2012, users spent an average of 405 minutes on Facebook alone.

The addictive quality of social networking can provide you with a powerful marketing advantage (talk about audience engagement!) as much as it can inhibit your productivity. Social networking can also seem overwhelming, particularly when you are trying to incorporate it into your marketing strategy. As with any marketing method, it’s important to set realistic goals for yourself, and in the case of social networking, it may help to set initial boundaries as well:

1)    Identify how much time you can commit a day to social networking. Stick to it.

2)    Research each social network of interest and choose no more than 3 to start.

3)    Build your presence one network at a time.

4)    Use social networks to get more mileage for your content.   

 

⇒Our friends at SIPA are hosting their Digital Publishing and Marketing Institute in December.  The keynote speaker is Jay Berkowitz, of Ten Golden Rules. SIPA recently brought this to our attention, as well as Jay’s social media management model, Cascading Content. Cascading Content is particularly useful for those who don’t have a lot of time to dedicate to social media—and it also helps you get the most out of each piece of information/content you create.

Here’s how it works, in a nutshell:

1)    Use your enewsletter to send useful articles to your audience.

2)    Create a separate page on your website for each article.

3)    Create brief blog posts to summarize each article and provide a link back to the full text.

4)    Post headlines with an image to Facebook, add the image to Pinterest and Instagram if it is remarkable and relevant. Make sure all link back to the full text on your site.

5)    Tweet the headlines, and also post them on Google + and LinkedIn. 

*You can do this with any content you create—whether videos, podcasts, webinars etc.

As usual, the key to making all of this work is a dynamic, flexible SaaS CMS that supports your website with strong social sharing capability and mobile readiness. Your website is the start and finish line for the content you are driving across social platforms.

Bonus Tip: Get yourself a timer, set if for the amount of time you’ve committed to social media. Use it. It’s amazing how fast the miles add up.

 

 

 

 

 

 

Case Studies, White Papers & Product Information: best practices to implement a successful publishing strategy in the cloud.

Responsive Design, Contextual Content Increases Traffic 541%  Premium Content Strategy Delivers 160% Sales Gain

Go to Resource Center
 
 

ePublishing Blog

Data Visualization: A Key to the Kingdom of Engagement

But, even more compelling: as time goes on, it becomes clearer that data visualization (not just images) increases engagement, significantly. 

6 Qualities of a Niche Publication Ready to Become an International Brand

You’ve probably heard us talk about the trifecta of BtoB success: Content, Community and Commerce. Today’s digital publishers know that publishing is no longer simply about good content (although that is STILL the foundation of success). 

When Email Marketing Doesn’t Work: 4 Tips For Getting it Right

Are you an unbeliever? In email marketing, that is . . .

5 Ways Publishers are Using Deep Data

How are publishers using proprietary and 3rd party data to build engagement and revenue? 

What Digital-First Publishing Means, Right Now

It’s likely that, as a BtoB publisher, you have your foundation in place for a digital-first strategy, already. But, are you on the cutting edge of execution? 

Instagram: 16 Best Practices for BtoB Publishers, Continued

In our last post, we talked about why Instagram has great potential for BtoB Publishers and shared some basic best practices. Let’s get into the nitty gritty: