The ePublishing Blog

The New York Times recently announced new strategies for growth. Why is this relevant to a B2B publisher, or even a B2C publisher? 

It’s not so much about the data being BIG (think volume) as much as it’s about the data being DEEP (think variety). Audience Data does bring unprecedented amounts of data to your fingertips, but it’s the kind of data and how you use it that matters more. 

The digital audience has a voracious appetite for video. Over 100 million Internet users watch online video daily. No wonder it’s become a critical component of many a content marketing strategy. Without a doubt, an increasing number of BtoB publishers are using video as a means to launch products, educate, entertain and engage their audience.

As with many things digital, online publishing has opened up a lot of big possibilities to B2B and B2C publishers. Multiple delivery channels, an array of devices, social sharing and diversified revenue streams make the world seem bigger (and smaller) all at once—with a universe of new prospects at our fingertips. 

As a publisher, there is no question of the potential that social media holds for lead generation. But with any good marketing strategy, it’s important to find the balance between focusing on each single component of the plan and stepping back to look at the big picture. 

This week, we continue our Lead Generation Series with a look at specific methods to help you generate more traffic, build brand, extend marketing reach and of course, generate leads with Facebook.  But be careful, by using these tools and tactics you might find yourself among the happiest of faces on "the most visited social network in the U.S."

How do you get from simply tweeting content to identifying potential subscribers and customers, and nurturing relationships on Twitter?  Many publishers are doing just that, and seeing results . . .