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The ePublishing Blog
Publishing content is no longer just about the content. It’s about building relationships across multiple channels and countless formats.
How many senior editors does it take to change a lightbulb?
Let’s face it: measuring what your readers are doing is not an exact science . . . yet.
It’s possible, now more than ever, that Infographics will improve your content marketing AND editorial content. Make sure you're doing it right before jumping in.
As the industry travels further and further in the direction of individualization it's clear that it isn’t just about employing demographic and behavioral data. It’s not even just simply about relevancy. It’s about contextualization.
We know that targeted ads are producing impressive results for BtoC and some BtoB companies. But as a publisher, what’s the winning formula?
You know that you’re supposed have data to create contextually-driven content and advertising. You know that data helps you serve your audience more effectively. Do you know what data you don’t have?
Re-Targeting is more than serving up the same ad, over and over . . .
We talk a lot about individualization—whether in the context of marketing our own content or paid advertising. It makes a lot of sense, but sometimes it’s hard to know how effective it is.
We’ve been talking about how BtoB Publishers can apply Buzzfeed’s techniques to a video strategy.