- Our Platform
- About Us
The ePublishing Blog
As the industry travels further and further in the direction of individualization it's clear that it isn’t just about employing demographic and behavioral data. It’s not even just simply about relevancy. It’s about contextualization.
We know that targeted ads are producing impressive results for BtoC and some BtoB companies. But as a publisher, what’s the winning formula?
You know that you’re supposed have data to create contextually-driven content and advertising. You know that data helps you serve your audience more effectively. Do you know what data you don’t have?
Re-Targeting is more than serving up the same ad, over and over . . .
We talk a lot about individualization—whether in the context of marketing our own content or paid advertising. It makes a lot of sense, but sometimes it’s hard to know how effective it is.
We’ve been talking about how BtoB Publishers can apply Buzzfeed’s techniques to a video strategy.
We get it, video can be a really daunting endeavor for BtoB publishers, but it’s also a necessity in any digital-first content marketing strategy. Simultaneously, media sites like Buzzfeed have emerged as leaders in producing targeted content.
We’re going to guess that Facebook is one of your primary targets for social sharing (yes, for BtoB, too) because recent numbers suggest that Facebook should be part of any social media strategy.
How can BtoB Publishers put The New York Times' lessons in social media to work?
With all the focus on audience behavior in online media, it’s exciting to consider that we have a variety of tools at our fingertips for learning more about how people behave online,