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The ePublishing Blog

 

Case Studies, White Papers & Product Information delivering advice & information to get more by publishing in the cloud.

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ePublishing Blog

Audience Behavior, in Focus: What Millennials and Moms Are Doing

We've talked recently about current trends in audience behavior. General trends provide valuable insights for your content marketing approach—but it’s also helpful to try and drill down to specific facets of the population—to focus our tactics to engage specific readers.

Thinking Digital: What the NY Times Innovation Report Tells Us, Part II

The NY Times digital innovation report tells us that learning how to think digital is the key to success.

Revenue Dreaming: Build a Better Event

Focusing on subscriptions, renewals, and ad revenue is a tried and true recipe for success in the media industry.  Increasing Revenue per Reader, however, requires a willingness to leverage our industry  expertise, experience and energy to deliver an experience that becomes a value-added component of an effective media strategy. While the New York Times has just recently made Events a priority, leading BtoB publishers and Niche Media show the way for the rest of us.

Thinking Digital: What the NY Times Innovation Report Tells Us

There’s been a lot of buzz about the leaked NYT digital innovation report. And there should be.  

Why Marketing Automation, SaaS and Individualization Go Hand in Hand

 There is a lot of talk these days about personalization, or more precisely, individualization. And for some, it might seem like all the hype came out of the blue.

Six Reasons Buyers' Guides Should Be Part of Your Revenue Model

As a BtoB publisher, you know that revenue diversity is the key to success in our digital world. It’s no wonder that buyers' guides or directories are becoming an even more powerful tool for publishers—providing valuable information to readers and precious ad space to sponsors and advertisers.