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ePublishing Blog

You Say Sponsored; I Say Native: What's the Difference. . .and Does it Matter?

If you're looking for new revenue sources, you've likely heard the terms native advertising and sponsored content, often used interchangeably. Does the difference matter, and is it a concern for your readers and editors?

Is Your Sales Team Digitally Motivated? 4 Ways to Get Started

Your sales reps may be digitally savvy, but are they digitally motivated?

How to Sell Advertising When You’re Launching A New Digital Magazine

I will talk to ANYONE who will listen to me when I am exploring a new magazine launch idea, and you should as well. Contact the big fish vendors within that niche about your idea... it’s way more beneficial to you and your magazine to talk to advertisers before you have a rate card or anything formal.

Does Guest Blogging Still Deliver? 4 Tips to Make Sure the Answer is Yes

Guest blogging often shows up in discussions about building traffic and relevant content on your website. But, it also gets glossed over as a legitimate effort, in part, because there always seems to be something newer and shinier. 

How Are You Using Your Data?

How well are you using your data to target your audience for trials and how many conversions result from savvy data use?

9 Steps to Optimize Native Ads for Mobile

The question is not whether or not you go mobile with your native ads; it’s how you do that successfully.