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The ePublishing Blog
Let’s step back for a moment and talk about the “little data”—better known as metadata or taxonomy.
Social media is a likely a large component of your editorial and marketing strategies. Thinking about what makes your content shareable can really help to expand your audience and your reach.
The nature of responsive design will continue to evolve, but your content will always be at the heart of it. That’s why questions like this should be part of the conversation with your designer.
BtoB publishing is its own animal and there are a few key points to remember when establishing and applying audience personas to your content marketing approach.
Data is only data, unless you do something with it. That’s why we start by using it to segment our audiences.
We’ve been talking about how behavior-based content can drive revenue and increase the value of your audience’s experience.
Behavioral Content is content that responds to how readers interact with your website. But, it’s more than that.
You’ve probably heard a bit of buzz around SEO lately. Or maybe it’s more of a hum. Since Google released Hummingbird (their major search engine overhaul) along with a host of ongoing changes, people are questioning the fate of SEO.
Native Advertising is the new kid on the block. The sooner your introduce yourself, the sooner your will become friends.
Yes, this column is about online publishing best practices. But a term you perhaps haven't heard since high school biology - ecosystem - is relevant, even critical to your success.