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Everywhere you look, publishers are experimenting with a variety of digital ads and an increasing focus on Native Ads,, Directories and Mobile.
Let’s get into some of the nitty-gritty of social media with a few specific tactics to achieve greater engagement.
The thing is, many of the key tips for success in social media require that you really wade into the data you have available to you and act on it.
Because social media is a dynamic force, it’s important to regularly revisit your approach and perspective on it, as part of your content marketing plan. Over the next few posts, we’d like to offer some valuable insight on social media from two of our solutions managers.
We’ve been talking about the key components that make your content an experience for your readers. Today, we’ll talk about Context, Search and What’s Next .
These days, what you do is probably a lot more than content management. It’s about giving your customers a complete experience that lifts them up and inspires them.
When you have an enterprise publishing system tied to your audience data, applying that information becomes the foundation for building multiple revenue streams, by tailoring content and offers in context to targeted segments of your audience.
A central function of an enterprise publishing system is the ability to correlate content with reader behavior.
Simple concept, but difficult to execute.
Questions inevitably arise:
- How exactly do we envision acting on these new insights into individual reader preferences, purchases and activity on our site?
- Before that, how do we intend to manage the data and how do we measure success?
Enterprise publishing is about breaking down silos – leveraging a single platform to execute a web-first content strategy, creating context to engage readers, transforming a site to a complete resource and creating content once for multiple delivery channels and devices. Now, with Audience Behavior data...
If you’re not using data about your readers’ social behavior to target marketing and increase traffic, it might be time to ask, “Why not?”