- Our Platform
- News Topics
- About Us
The ePublishing Blog
In our last post, we talked about why Instagram has great potential for BtoB Publishers and shared some basic best practices. Let’s get into the nitty gritty:
Is Instagram for BtoB Publishers? You bet it is. That is, if you are willing to go all in—like with any social platform.
LinkedIn now boasts more than 3 million registered users, and although it’s been the preferred platform for BtoB marketers for quite some time, the launch of it's publishing platform in 2014, upped the ante.
A powerful CMS looks at user management from all angles—helping to improve your editorial workflow, while attracting and keeping visitors on your site.
The newsletter hasn’t lost its value for BtoB publishers, by any means, but today, it is the hub of a larger suite of tools to help you build relationships with your audience and it needs to be leveraged in the context of a bigger digital-first strategy.
To be sure, a buyers’ guide is a great way to increase your revenue stream. But, that’s only true when it works properly and fulfills its potential.
It’s no secret that Google is constantly changing their algorithm, and now the search engine will rank mobile-friendly sites higher in search results when people are searching from a mobile device. As a digital publisher, it can be tricky to keep up.
As one of the 10 key qualities that guarantee success in website design, user management is certainly something to you want to set up right, from the beginning.
For BtoB Publishers, a website redesign or update is not simply about making it pretty and responsive. It’s about growing revenue.
Most business owners certainly recognize that having a website is imperative, but it’s hard to think beyond just getting it designed, up and running.