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The ePublishing Blog
If you're looking for new revenue sources, you've likely heard the terms native advertising and sponsored content, often used interchangeably. Does the difference matter, and is it a concern for your readers and editors?
Your sales reps may be digitally savvy, but are they digitally motivated?
I will talk to ANYONE who will listen to me when I am exploring a new magazine launch idea, and you should as well. Contact the big fish vendors within that niche about your idea... it’s way more beneficial to you and your magazine to talk to advertisers before you have a rate card or anything formal.
Guest blogging often shows up in discussions about building traffic and relevant content on your website. But, it also gets glossed over as a legitimate effort, in part, because there always seems to be something newer and shinier.
How well are you using your data to target your audience for trials and how many conversions result from savvy data use?
The question is not whether or not you go mobile with your native ads; it’s how you do that successfully.
A good event possesses many strong qualities, but what makes it great?
There is no question that the use of native ads, or sponsored content, is growing among publishers--but what does that mean for you? Here are five tips to get you on the right track.
As a BtoB publisher, it’s likely that you are no stranger to content marketing. But, do you ever wonder where you fit in?
Let’s look at eight revenue streams that provide a good indication of diversity and a little perspective on how you compare to other publishers.