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The ePublishing Blog
Whoa. The thought probably makes you feel . . . naked. It’s an interesting idea, but is it realistic? Yes and no.
Let's take a look at how the nation’s biggest magazine publisher is coping with the inevitable changes to the industry and what strategies they are pursuing to maintain leadership.
Social media is the wolverine we’ve invited into our home. We don’t know why we invited it in, but there is something powerful and compelling about it.
Publishing content is no longer just about the content. It’s about building relationships across multiple channels and countless formats.
How many senior editors does it take to change a lightbulb?
Let’s face it: measuring what your readers are doing is not an exact science . . . yet.
It’s possible, now more than ever, that Infographics will improve your content marketing AND editorial content. Make sure you're doing it right before jumping in.
As the industry travels further and further in the direction of individualization it's clear that it isn’t just about employing demographic and behavioral data. It’s not even just simply about relevancy. It’s about contextualization.
We know that targeted ads are producing impressive results for BtoC and some BtoB companies. But as a publisher, what’s the winning formula?
You know that you’re supposed have data to create contextually-driven content and advertising. You know that data helps you serve your audience more effectively. Do you know what data you don’t have?