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If you are at all skeptical as to the merit of the New York Times' new strategies for growth, it doesn’t hurt to look at how the digital strategies they’ve already implemented are working for them.
When it comes to building revenue in publishing, engagement is the name of the game. The more engaging your content, the longer visitors stick around, the more they are likely to buy. We all know that even though it sounds that simple, in reality, there is a bit of finesse and artistry involved.
Here are five more questions to consider when you are considering open source. We’ve put them together with a specific focus on Drupal -- but many apply to Wordpress and other open source options.
At nearly every turn in digital publishing, you must be an expert in some new technology or trend to keep yourself in the race. But to stay ahead, all that takes time, money, personnel and other resources.
There isn’t anything definitive that says using Tumblr is a must for all publishers, but recent developments certainly suggest it’s one to watch.