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Community

Web 2.0 has arrived, and user-generated content has become a central tactic for increasing time-on-site, and building your online brand.

ePublishing includes numerous community features – comments, forums, content rating, social media – allowing you to leverage your user base to increase readership and sell more products with related content and commerce opportunities.

If you choose to integrate your CRM, Circulation or Fulfillment system with ePublishing – your community user base can be managed and demographic information shared across your entire enterprise.

The ePublishing Blog

IBJ.com Wins Excellence Award

The Indianapolis Business Journal captured an Overall Excellence award for its new website, IBJ.com, in the Society of American Business Editors and Writers’ 15th annual Best in Business Journalism contest for 2009. There were 163 winners out of 796 entries, the second-highest entry total in the contest’s history.    more

Easy A-B Testing for Success

When building a website, you inevitably spend a large chunk of time deciding which layout is best and which content delivers results. But when it finally reaches the web, how do you know you made the right decisions? Could that sales bump have been 8% instead of 4 if the subscribe button were bigger?   more

 

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