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eCommerce

June 11, 2010

Make more money online! ePublishing’s full-featured eCommerce System allows you to sell DVDs, podcasts, subscriptions, events, conferences, immediate access, downloads and more!

Our eCommerce System is a key foundation of our unified platform, because products are related to all content on the site. Your site will become a complete, go-to resource for your customers.

Users never leave your site as the shopping cart and catalog management system are built right in. With the web having the advantage of the lowest cost-of-sale, many companies turn to ePublishing to increase their top line.

Manage customer relationships and increase account value as ePublishing merges online purchase data with offline activity in your CRM, Circulation & Fulfillment system. Then, dynamically present special offers, upsells and cross-sells using our taxonomy system.

For more information about how ePublishing can increase your sales by relating your commerce with community and content, please contact us.

 

Case Studies, White Papers & Product Information: best practices to implement a successful publishing strategy in the cloud.

Responsive Design, Contextual Content Increases Traffic 541%  Premium Content Strategy Delivers 160% Sales Gain

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ePublishing Blog

Reader Content Preferences + Taxonomy = Better Individualization

We know that targeted ads are producing impressive results for BtoC and some BtoB companies. But as a publisher, what’s the winning formula? 

Six Steps to Bridging Your Data Gaps

You know that you’re supposed have data to create contextually-driven content and advertising. You know that data helps you serve your audience more effectively. Do you know what data you don’t have?

Publishing Finesse: The Art of Re-Targeting

Re-Targeting is more than serving up the same ad, over and over . . .

Targeted Ads: Is the Hype for Real?

We talk a lot about individualization—whether in the context of marketing our own content or paid advertising. It makes a lot of sense, but sometimes it’s hard to know how effective it is.

Video: 11 Ways to Tear a Page from Buzzfeed's Playbook, continued . . .

We’ve been talking about how BtoB Publishers can apply Buzzfeed’s techniques to a video strategy. 

Video: 11 Ways to Tear a Page from Buzzfeed's Playbook

We get it, video can be a really daunting endeavor for BtoB publishers, but it’s also a necessity in any digital-first content marketing strategy. Simultaneously, media sites like Buzzfeed have emerged as leaders in producing targeted content.