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Community

June 11, 2010

Web 2.0 has arrived, and user-generated content has become a central tactic for increasing time-on-site, and building your online brand.

ePublishing includes numerous community features – comments, forums, content rating, social media – allowing you to leverage your user base to increase readership and sell more products with related content and commerce opportunities.

If you choose to integrate your CRM, Circulation or Fulfillment system with ePublishing – your community user base can be managed and demographic information shared across your entire enterprise.

 

Case Studies, White Papers & Product Information delivering advice & information to get more by publishing in the cloud.

Site Relaunch Increases Revenue 36% Make More Money With A Cloud CMS Go to Resource Center
 
 

ePublishing Blog

How Publishers Can Leverage Current Trends in Audience Behavior

With all the focus on audience behavior in online media,  it’s exciting to consider that we have a variety of tools at our fingertips for learning more about how people behave online,

Audience Behavior, in Focus: What Millennials and Moms Are Doing

We've talked recently about current trends in audience behavior. General trends provide valuable insights for your content marketing approach—but it’s also helpful to try and drill down to specific facets of the population—to focus our tactics to engage specific readers.

Thinking Digital: What the NY Times Innovation Report Tells Us, Part II

The NY Times digital innovation report tells us that learning how to think digital is the key to success.

Revenue Dreaming: Build a Better Event

Focusing on subscriptions, renewals, and ad revenue is a tried and true recipe for success in the media industry.  Increasing Revenue per Reader, however, requires a willingness to leverage our industry  expertise, experience and energy to deliver an experience that engages readers differently. Don't worry; while the New York Times has just recently made Events a priority, leading BtoB publishers and Niche Media show the way for the rest of us.

Thinking Digital: What the NY Times Innovation Report Tells Us

There’s been a lot of buzz about the leaked NYT digital innovation report. And there should be.  

Why Marketing Automation, SaaS and Individualization Go Hand in Hand

 There is a lot of talk these days about personalization, or more precisely, individualization. And for some, it might seem like all the hype came out of the blue.