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Community

June 11, 2010

Web 2.0 has arrived, and user-generated content has become a central tactic for increasing time-on-site, and building your online brand.

ePublishing includes numerous community features – comments, forums, content rating, social media – allowing you to leverage your user base to increase readership and sell more products with related content and commerce opportunities.

If you choose to integrate your CRM, Circulation or Fulfillment system with ePublishing – your community user base can be managed and demographic information shared across your entire enterprise.

 

Case Studies, White Papers & Product Information delivering advice & information to get more by publishing in the cloud.

Site Relaunch Increases Revenue 36% Make More Money With A Cloud CMS Go to Resource Center
 
 

ePublishing Blog

Back to Basics: Why and How Taxonomy Can Boost Revenue

Let’s step back for a moment and talk about the “little data”—better known as metadata or taxonomy.

Social Media: Keys to Shareable BtoB

Social media is a likely a large component of your editorial and marketing strategies. Thinking about what makes your content shareable can really help to expand your audience and your reach.  

What Publishers Should Ask About Responsive Design

The nature of responsive design will continue to evolve, but your content will always be at the heart of it. That’s why questions like this should be part of the conversation with your designer. 

BtoB Audience Personas: Four Tips for Publishers

BtoB publishing is its own animal and there are a few key points to remember when establishing and applying audience personas to your content marketing approach. 

Five Reasons Why Segmentation = Revenue

Data is only data, unless you do something with it.  That’s why we start by using it to segment our audiences. 

Four Reasons Your Readers Will Love Behaviorally-Targeted Content

 We’ve been talking about how behavior-based content can drive revenue and increase the value of your audience’s experience.