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Web 2.0 has arrived, and user-generated content has become a central tactic for increasing time-on-site, and building your online brand.
ePublishing includes numerous community features – comments, forums, content rating, social media – allowing you to leverage your user base to increase readership and sell more products with related content and commerce opportunities.
If you choose to integrate your CRM, Circulation or Fulfillment system with ePublishing – your community user base can be managed and demographic information shared across your entire enterprise.