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Community

June 11, 2010

Web 2.0 has arrived, and user-generated content has become a central tactic for increasing time-on-site, and building your online brand.

ePublishing includes numerous community features – comments, forums, content rating, social media – allowing you to leverage your user base to increase readership and sell more products with related content and commerce opportunities.

If you choose to integrate your CRM, Circulation or Fulfillment system with ePublishing – your community user base can be managed and demographic information shared across your entire enterprise.

 

Case Studies, White Papers & Product Information: best practices to implement a successful publishing strategy in the cloud.

Responsive Design, Contextual Content Increases Traffic 541%  Premium Content Strategy Delivers 160% Sales Gain

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ePublishing Blog

Programmatic Ad Buying: Are You Thinking About It?

No doubt, as a BtoB publisher, you’re constantly evaluating your ad models to meet the changing landscape of digital advertising. Perhaps you’re thinking about including programmatic buying in your offerings to advertisers?  

7 Qualities to Turn BtoB Shoppers into Loyal Buyers

BtoB consumers have come to expect the kind of fast, friendly, seamless and effortless experience they are getting on consumer sites, but much of BtoB ecommerce falls short.

BYOD: Four Best Practices for Publishers

Ahh, do you remember when it was simply BYOB? Those were the days when we lived more face-to-face with everything . . . 

Paying for Likes? How Social Media is Influencing Editorial Compensation and Ad Models

Digital-first publishing is no longer an abstract idea, it’s likely your reality, but that doesn’t mean you’ve established a compensation strategy or incentives for editors and advertisors.

5 Qualities That Make a Good Reader Experience

Without a good reader experience, we don’t have readers to build relationships with. 

Why PCI Compliance is Worth More than its Weight in Gold

Cybersecurity is a big deal, and getting bigger. So, let’s talk about PCI compliance.