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Content Management

June 11, 2010

The ePublishing platform is designed to provide dynamic publishing of unlimited content through any channel at any time.

Our system includes a unified repository for all content, users, images, data, video, archives, products and much more. You are in complete control of your site, gating access as needed while effortlessly relating content, community and commerce.

As an XML-based system, it includes easy-to-use tools that are customized to your individual needs, while providing complete separation between content, business rules and presentation.

The system’s flexibility and our robust taxonomy/metadata system ensure that you can deliver relevant, targeted content in context, create content once and deliver through multiple channels, and respond nimbly to product and sales opportunities.

For a deeper look into our next-generation content tools and functionality please contact us for a demo.

 

Case Studies, White Papers & Product Information: best practices to implement a successful publishing strategy in the cloud.

Responsive Design, Contextual Content Increases Traffic 541%  Premium Content Strategy Delivers 160% Sales Gain

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ePublishing Blog

What Does Individualized Publishing Really Mean?

As the industry travels further and further in the direction of individualization it's clear that it isn’t just about employing demographic and behavioral data. It’s not even just simply about relevancy. It’s about contextualization. 

Reader Content Preferences + Taxonomy = Better Individualization

We know that targeted ads are producing impressive results for BtoC and some BtoB companies. But as a publisher, what’s the winning formula? 

Six Steps to Bridging Your Data Gaps

You know that you’re supposed have data to create contextually-driven content and advertising. You know that data helps you serve your audience more effectively. Do you know what data you don’t have?

Publishing Finesse: The Art of Re-Targeting

Re-Targeting is more than serving up the same ad, over and over . . .

Targeted Ads: Is the Hype for Real?

We talk a lot about individualization—whether in the context of marketing our own content or paid advertising. It makes a lot of sense, but sometimes it’s hard to know how effective it is.

Video: 11 Ways to Tear a Page from Buzzfeed's Playbook, continued . . .

We’ve been talking about how BtoB Publishers can apply Buzzfeed’s techniques to a video strategy.