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June 11, 2010

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ePublishing Blog

Social Media: Keys to Shareable BtoB

Social media is a likely a large component of your editorial and marketing strategies. Thinking about what makes your content shareable can really help to expand your audience and your reach.  

What Publishers Should Ask About Responsive Design

The nature of responsive design will continue to evolve, but your content will always be at the heart of it. That’s why questions like this should be part of the conversation with your designer. 

BtoB Audience Personas: Four Tips for Publishers

BtoB publishing is its own animal and there are a few key points to remember when establishing and applying audience personas to your content marketing approach. 

Five Reasons Why Segmentation = Revenue

Data is only data, unless you do something with it.  That’s why we start by using it to segment our audiences. 

Four Reasons Your Readers Will Love Behaviorally-Targeted Content

 We’ve been talking about how behavior-based content can drive revenue and increase the value of your audience’s experience. 

4 Reasons Publishers Love Behaviorally-Targeted Content

Behavioral Content is content that responds to how readers interact with your website. But, it’s more than that.