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Our Design Process

May 03, 2010

ePublishing provides complete design services for your online publication, including custom layout, graphics and user interface. You will receive a custom design created by our in-house design staff with years of publishing industry experience: a one-size-fits-all approach doesn’t fit when your business is at stake.

You are in control of the design process as we pay close attention to brand consistency and include an extensive assessment of your publication's market, competition and most likely search keywords. We incorporate search optimization, content optimization and usability analysis into our design process.

Step 1: Usability Review – Current Site. You probably have a sense of what you would like to improve in your current Website. From that starting point, we review your site to identify possible points of improvement with attention to look and feel, functionality, scalability, navigation and overall user-friendliness.

Step 2: Questionnaire/Interview. What are your objectives for your online publication? What is your brand? What features and functionality will help you achieve your revenue goals? Before we begin designing your site, we discuss with you your business plan and its impact on design of the site.

Step 3: Content Optimization. Who are your readers? Our design experts analyze your site and its goals and ensure that the design of the site - the navigation bars, links, and other elements - presents content to engage your audience and increase site traffic.

Step 4: Site Prototype. The next step in the process combines the best approaches to iterative design while expediting turnaround time. The home page prototype is delivered as a draft design overlaid with descriptions of each element and feature - banner ad placement and sizes, article placement, drop-down menus, etc. Giving you the ability to review design and functionality for the homepage and common site elements. Interior page customizations are prototyped as needed. This process combined with the next step and the ePublishing SAAS (Software As A Service) approach shortens the design process from months to a matter of weeks.

Step 5: Design Approval and Application. After the design is approved, our SAAS approach greatly reduces the amount of time needed to present you with a working site. Within a few weeks a fully-functional home page is delivered to your staging environment. The approved site look and feel is then flowed out to fully-functional interior pages which are delivered section by section every few days. During this time you have complete access to your new site's admin tools and pages which allows you to test and request adjustments right away, not months later. This iterative approach allows our team to work closely with you to make sure each section meets your needs.

Step 6: Quality Assurance. In the final stage of our design process, we test the entire site's functionality including design elements, navigation flow, image loading, page appearance in multiple browsers and operating systems. Our iterative approach makes certain that by this step all pages have received previous QA passes and this final holistic QA pass insures that all sections are working correctly together.



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