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Our Design Approach

June 11, 2010

Part of the ePublishing experience is a thoughtful design process that includes an extensive assessment of your market, competition, brand and search keywords.

We want to create a design that is both visually attractive - and increases ROI for the project. Therefore we incorporate search optimization, content optimization and usability analysis into our Design, Usability, User Interface and User Experience process.

One of the more unique things about ePublishing is our use of an internally competitive model. We employ multiple design teams within the company who compete against each other to create the best designs – ultimately trying to “win“ for their group.

This ensures the absolute highest-quality, and most broad selection, as there are often more ways than one to accomplish the same objective.


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ePublishing Blog

What Publishers Should Ask About Responsive Design

The nature of responsive design will continue to evolve, but your content will always be at the heart of it. That’s why questions like this should be part of the conversation with your designer. 

BtoB Audience Personas: Four Tips for Publishers

BtoB publishing is its own animal and there are a few key points to remember when establishing and applying audience personas to your content marketing approach. 

Five Reasons Why Segmentation = Revenue

Data is only data, unless you do something with it.  That’s why we start by using it to segment our audiences. 

Four Reasons Your Readers Will Love Behaviorally-Targeted Content

 We’ve been talking about how behavior-based content can drive revenue and increase the value of your audience’s experience. 

4 Reasons Publishers Love Behaviorally-Targeted Content

Behavioral Content is content that responds to how readers interact with your website. But, it’s more than that.

SEO in 2014: 4 Tips for Publishers

 You’ve probably heard a bit of buzz around SEO lately.  Or maybe it’s more of a hum.  Since Google released Hummingbird (their major search engine overhaul) along with a host of ongoing changes, people are questioning the fate of SEO.