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Our Process

June 01, 2010

Whether you seek a dynamic news site, an eCommerce powerhouse or a full-featured web portal with video, each deployment of ePublishing is designed to support your unique business model. As your business and audience grows, additional features within ePublishing can be installed to meet your evolving needs.

First, the ePublishing team works with you to understand your business model, audience, staffing and processes. We help you streamline those processes to save costs, increase productivity and speed to market, with improved workflow and enhanced tools.

Next, we collaborate with your team to create appropriate online content strategies. We analyze your competition, provide business case scenarios and incorporate industry-wide best practices before outlining new opportunities and ways to generate revenue.

Then, we work with your staff to design and present compelling user interfaces for your websites, email newsletters and mobile delivery of your content. You take control of your content, navigation and ads to encourage users to interact with your site and ultimately drive your brand, your readership and your revenue. Our team of experts shows you the way.

After you choose a final design, our team implements that design over the ePublishing application. Your Solutions Manager will deliver pages and features to you as they are completed--to give you the immediate opportunity to provide feedback and direction.

Your Solutions Manager will also provide training on the ePublishing Administration Suite so you can not only see each page as it’s developed but also use the power of the tools to modify and control those pages. You are able to fully experience each aspect of the site in an iterative fashion, which guarantees success.

Finally, we deliver a fully functional site to you in BETA and complete all the necessary training to use ePublishing's powerful array of authoring tools and features. Our ongoing support and attentive service will keep your staff productive and engaged, while we continue to seek new revenue opportunities on your behalf--even after you have launched your new online presence.

 

Case Studies, White Papers & Product Information: best practices to implement a successful publishing strategy in the cloud.

Responsive Design, Contextual Content Increases Traffic 541%  Premium Content Strategy Delivers 160% Sales Gain

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ePublishing Blog

What Does Individualized Publishing Really Mean?

As the industry travels further and further in the direction of individualization it's clear that it isn’t just about employing demographic and behavioral data. It’s not even just simply about relevancy. It’s about contextualization. 

Reader Content Preferences + Taxonomy = Better Individualization

We know that targeted ads are producing impressive results for BtoC and some BtoB companies. But as a publisher, what’s the winning formula? 

Six Steps to Bridging Your Data Gaps

You know that you’re supposed have data to create contextually-driven content and advertising. You know that data helps you serve your audience more effectively. Do you know what data you don’t have?

Publishing Finesse: The Art of Re-Targeting

Re-Targeting is more than serving up the same ad, over and over . . .

Targeted Ads: Is the Hype for Real?

We talk a lot about individualization—whether in the context of marketing our own content or paid advertising. It makes a lot of sense, but sometimes it’s hard to know how effective it is.

Video: 11 Ways to Tear a Page from Buzzfeed's Playbook, continued . . .

We’ve been talking about how BtoB Publishers can apply Buzzfeed’s techniques to a video strategy.