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Our Process

June 01, 2010

Whether you seek a dynamic news site, an eCommerce powerhouse or a full-featured web portal with video, each deployment of ePublishing is designed to support your unique business model. As your business and audience grows, additional features within ePublishing can be installed to meet your evolving needs.

First, the ePublishing team works with you to understand your business model, audience, staffing and processes. We help you streamline those processes to save costs, increase productivity and speed to market, with improved workflow and enhanced tools.

Next, we collaborate with your team to create appropriate online content strategies. We analyze your competition, provide business case scenarios and incorporate industry-wide best practices before outlining new opportunities and ways to generate revenue.

Then, we work with your staff to design and present compelling user interfaces for your websites, email newsletters and mobile delivery of your content. You take control of your content, navigation and ads to encourage users to interact with your site and ultimately drive your brand, your readership and your revenue. Our team of experts shows you the way.

After you choose a final design, our team implements that design over the ePublishing application. Your Solutions Manager will deliver pages and features to you as they are completed--to give you the immediate opportunity to provide feedback and direction.

Your Solutions Manager will also provide training on the ePublishing Administration Suite so you can not only see each page as it’s developed but also use the power of the tools to modify and control those pages. You are able to fully experience each aspect of the site in an iterative fashion, which guarantees success.

Finally, we deliver a fully functional site to you in BETA and complete all the necessary training to use ePublishing's powerful array of authoring tools and features. Our ongoing support and attentive service will keep your staff productive and engaged, while we continue to seek new revenue opportunities on your behalf--even after you have launched your new online presence.

 

Case Studies, White Papers & Product Information: best practices to implement a successful publishing strategy in the cloud.

Responsive Design, Contextual Content Increases Traffic 541%  Premium Content Strategy Delivers 160% Sales Gain

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ePublishing Blog

The Four Pillars of Digital-First Publishing

We know that you can’t become digital-first overnight. We know that taking a digital-first approach requires a shift in your overall business and editorial strategy. It’s likely that you’ve already taken some steps and you are just trying to get to the next level. Making this transformation is as much about finesse as it is about resources. 

3 Social Platforms for BtoB Publishers to Watch in 2015

There is no question that some social networks are better suited to your audience than others. Let’s take a look at the 3 you should be watching in 2015.

Why Data is Important for Your Digital Publishing Strategy

You’ve heard plenty about “Big Data” and you might be just as skeptical about it now as you were when people first started talking about it, but let’s talk today about why data should be an important part of your digital strategy. 

5 Social Publishing Trends for 2015

There is a lot to watch in social media for the coming year, but here are 5 trends to consider as you look to the year ahead.

Trends in Social Login and Sharing Behavior for Your Strategy in 2015

No doubt social media plays some role in your 2015 content marketing strategy. Have you looked at what happened in 2014 to inform that strategy?  

5 Reasons Digital-First Delivers Big Gains, Savings

Enterprise Publishing Systems are only as good as the strategy behind them.  Skeptical? Here's how to make digital-first publishing work for you