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Our Process

June 01, 2010

Whether you seek a dynamic news site, an eCommerce powerhouse or a full-featured web portal with video, each deployment of ePublishing is designed to support your unique business model. As your business and audience grows, additional features within ePublishing can be installed to meet your evolving needs.

First, the ePublishing team works with you to understand your business model, audience, staffing and processes. We help you streamline those processes to save costs, increase productivity and speed to market, with improved workflow and enhanced tools.

Next, we collaborate with your team to create appropriate online content strategies. We analyze your competition, provide business case scenarios and incorporate industry-wide best practices before outlining new opportunities and ways to generate revenue.

Then, we work with your staff to design and present compelling user interfaces for your websites, email newsletters and mobile delivery of your content. You take control of your content, navigation and ads to encourage users to interact with your site and ultimately drive your brand, your readership and your revenue. Our team of experts shows you the way.

After you choose a final design, our team implements that design over the ePublishing application. Your Solutions Manager will deliver pages and features to you as they are completed--to give you the immediate opportunity to provide feedback and direction.

Your Solutions Manager will also provide training on the ePublishing Administration Suite so you can not only see each page as it’s developed but also use the power of the tools to modify and control those pages. You are able to fully experience each aspect of the site in an iterative fashion, which guarantees success.

Finally, we deliver a fully functional site to you in BETA and complete all the necessary training to use ePublishing's powerful array of authoring tools and features. Our ongoing support and attentive service will keep your staff productive and engaged, while we continue to seek new revenue opportunities on your behalf--even after you have launched your new online presence.

 

Case Studies, White Papers & Product Information delivering advice & information to get more by publishing in the cloud.

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ePublishing Blog

Audience Behavior, in Focus: What Millennials and Moms Are Doing

We've talked recently about current trends in audience behavior. General trends provide valuable insights for your content marketing approach—but it’s also helpful to try and drill down to specific facets of the population—to focus our tactics to engage specific readers.

Thinking Digital: What the NY Times Innovation Report Tells Us, Part II

The NY Times digital innovation report tells us that learning how to think digital is the key to success.

Revenue Dreaming: Build a Better Event

Focusing on subscriptions, renewals, and ad revenue is a tried and true recipe for success in the media industry.  Increasing Revenue per Reader, however, requires a willingness to leverage our industry  expertise, experience and energy to deliver an experience that becomes a value-added component of an effective media strategy. While the New York Times has just recently made Events a priority, leading BtoB publishers and Niche Media show the way for the rest of us.

Thinking Digital: What the NY Times Innovation Report Tells Us

There’s been a lot of buzz about the leaked NYT digital innovation report. And there should be.  

Why Marketing Automation, SaaS and Individualization Go Hand in Hand

 There is a lot of talk these days about personalization, or more precisely, individualization. And for some, it might seem like all the hype came out of the blue.

Six Reasons Buyers' Guides Should Be Part of Your Revenue Model

As a BtoB publisher, you know that revenue diversity is the key to success in our digital world. It’s no wonder that buyers' guides or directories are becoming an even more powerful tool for publishers—providing valuable information to readers and precious ad space to sponsors and advertisers.