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About ePublishing

June 11, 2010

ePublishing helps you make more money online with web-based applications, interactive web sites, eCommerce storefronts and professional expertise.

With two decades as both an industry-leading Platform Developer and Internet Professional Services Company - we will reduce your costs, improve your customer experience, and increase your revenue.

The ePublishing Platform is highly customizable to your specific needs, and can integrate your existing systems with our superior hosted Content Management, Community & eCommerce features. All delivered through one powerful dashboard.

Whether you choose a Custom Solution or to customize our Platform, you may elect to work with our teams of experts. Business Consultants, Technologists, Engineers and User Interface Designers are ready to help you achieve your online objectives.

Contact us to experience lower total cost of ownership, and increased revenue.

 

Case Studies, White Papers & Product Information: best practices to implement a successful publishing strategy in the cloud.

Responsive Design, Contextual Content Increases Traffic 541%  Premium Content Strategy Delivers 160% Sales Gain

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ePublishing Blog

What Does Individualized Publishing Really Mean?

As the industry travels further and further in the direction of individualization it's clear that it isn’t just about employing demographic and behavioral data. It’s not even just simply about relevancy. It’s about contextualization. 

Reader Content Preferences + Taxonomy = Better Individualization

We know that targeted ads are producing impressive results for BtoC and some BtoB companies. But as a publisher, what’s the winning formula? 

Six Steps to Bridging Your Data Gaps

You know that you’re supposed have data to create contextually-driven content and advertising. You know that data helps you serve your audience more effectively. Do you know what data you don’t have?

Publishing Finesse: The Art of Re-Targeting

Re-Targeting is more than serving up the same ad, over and over . . .

Targeted Ads: Is the Hype for Real?

We talk a lot about individualization—whether in the context of marketing our own content or paid advertising. It makes a lot of sense, but sometimes it’s hard to know how effective it is.

Video: 11 Ways to Tear a Page from Buzzfeed's Playbook, continued . . .

We’ve been talking about how BtoB Publishers can apply Buzzfeed’s techniques to a video strategy.