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Private Label Buyer.com: A Package More than Pretty

February 26, 2013
Intuitive Navigation | Responsive Design | eNewsletter Integration | Launch Announcements | Directories | Client Profiles | Design | Integrations

As the only monthly magazine exclusively serving private label retail headquarter professionals, Private Label Buyer takes their role seriously. PLBuyer delivers business critical information with consistency and creativity. Their audience of retail professionals receives new product information, industry data and analysis of key trends, strategic and tactical insights, industry perspectives, operational best practices and in-store real-life success stories—making it not only the #1 media brand in the industry but also the “preferred, most credible, most influential publication received and read by private label retailers."

When PLBuyer relaunched its website, privatelabelbuyer.com, the goal was to build on the quality of the print publication and provide even richer resources on a daily basis, with breaking news and analysis, additional unique content, even more advertising options, engaging multimedia, dynamic directory and sourcing tools, archived content, and a variety of interactive components to meet the informational needs of private label retailers.

Design for Those with an Eye on Design

Starting with the intuitive design indicative of BNP’s revamped online portfolio, PLBuyer.com presents its wealth of content with clean navigational tools and visual acuity. Toolbars at the top of each page make it easy for readers to find relevant content for their industry segment or by topic. 

Visitors can join the conversation by browsing most read and featured articles or products, as well as manage their account and experiences by setting or updating content preferences, while keeping track of subscriptions, purchases and downloads.

All pages include a variety of ad sizes and presentation styles for advertisers, while readers can explore specific content, respond to industry polls, learn about Design Excellence, make award nominations, interact via social sharing and multimedia or access other resources on the site, including research and webinar opportunities.

eNewsletters with Ease

With an updated eNewsletter Tool, PLBuyer staff can deliver a variety of newsletters quickly and efficiently, with no cutting and pasting. By creating and managing content from one dashboard, they don’t have to worry about adapting to multiple delivery channels and instead can focus on the quality of their content.

PL Buyer readers are given the option to subscribe to their newsletter of choice, including the PLBuyer eReport, that delivers (twice weekly) breaking news and information impacting the private label industry and provides instant analysis that puts key market developments into context for making informed business decisions. 

PLBuyer Superstore

PLBuyer takes the directory to another level altogether, with the PLBuyer Superstore—the premier sourcing tool for private label buyers. Designed as a true virtual store, visitors can enter through the sliding glass doors and view aisles of products, as if they are walking into an actual market. By selecting a product, visitors get an accurate visual representation of the packaging and can find suppliers of that product. It’s simple to browse products by category and also build an RFP to suppliers in a specific category. Product news, research and reports as well as category insights make the superstore a highly comprehensive and valued resource for PLBuyer readers, while suppliers can login and add their company profile and products to the superstore—providing yet another way to reach their target market.

With privatelabelbuyer.com, PL Buyer proves that you can start with a pretty label, but it’s the whole package that counts.

Key Features:

  • Intuitive Responsive Design - Mobile, Tablet-Friendly
  • eNewsletter Integration
  • Social Sharing with Facebook, Twitter, LinkedIn and YouTube
  • Hallmark Integration: manage reader preferences, subscriptions, purchases and downloads
  • Lead Generation
  • Comprehensive Directory and Buyer's Guide 
 

Case Studies, White Papers & Product Information: best practices to implement a successful publishing strategy in the cloud.

Responsive Design, Contextual Content Increases Traffic 541%  Premium Content Strategy Delivers 160% Sales Gain

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