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Plumbing and Mechanical Magazine Relaunches PMMag.com With Content and Engagement On the Move

February 13, 2013
Video | Advertising and Sponsorships | Launch Announcements | Client Profiles | Events/Webinars | Design | Multimedia | Revenue Generation

Plumbing and Mechanical’s readers know the value of a good fit. More often than not, they are challenged to create superior functionality within very specific parameters. The new pmmag.com meets the same challenge with a rich, intuitive and engaging design for readers on the move.

Plumbing and Mechanical Magazine provides its 49,000 monthly subscribers with news and information that helps them to manage and grow their businesses in the plumbing, piping, hydronic/radiant heating, geothermal, solar thermal and water treatment industries.

With the new pmmag.com, subscribers now have daily, up-to-the-minute access to news and information, and easier to find resources and community—whether using a desktop, tablet or mobile device.

Free Registration

Complete access to Plumbing and Mechanical’s diverse content starts with the opportunity to register on the site for free. While anyone can view a portion of the content on the site, those who are registered get complete access, with breaking news, premium content found only on the website, the digital edition, commenting capability and other web-exclusive features.

Homepage Hub: Responsive Design with an App-like Flair.

Pmmag.com makes accessing its wealth of content easy and intuitive with responsive design that brings the action right to its readers’ fingertips. Visitors can search and find:

  • Articles, blogs
  • Webinars/events
  • Resources
  • Classifieds
  • Social media and sharing
  • Videos, image galleries and podcasts
  • User management: to support registrations and subscriptions
  • eCommerce integrated to support shopping for related products on site
  • Automated featured and most-read news designations
  • Print edition web exclusives
  • Search: results present articles, blog posts, products, events, pages

The homepage also sets the stage for a more mobile-friendly design with app-like icons that make it easy to click on special resources like the directory, market research and custom marketing services, as well as creative ad formats that reduce clutter on the page: the upper right-hand corner features an advertiser’s logo that peels down onto the page into a full ad when you click on it, while other add formats start out narrow, then expand when you click on them.

Taking Multimedia to the Social Level

As with many of its BNP sister sites, pmmag.com makes social sharing easy, to build awareness and drive traffic to the site. As expected, numerous opportunities to share and comment appear throughout the site.

But Plumbing and Mechanical has taken the leap to link its multimedia capability more directly to social sharing, by folding its Facebook, Twitter and YouTube sites into its multimedia. Not only can readers link to these social platforms from the multimedia drop down menu, they can access PMMag’s YouTube channel directly—providing two options for viewing videos, and further enriching the website’s video content, along with podcasts and photo galleries.

Resource Highlight

PMMag’s webinar listing is a rich and engaging resource for industry professionals. Search results include multiple resource types: Readers catch a glimpse of the most recent webinar offerings on the homepage and can simply click to either view the full range of offerings or submit their own. Webinars are listed by date and are marked clearly if offered on demand. At the base of each description, readers can click a button to register for the event.

Those who wish to submit an event are presented with a simple form to fill out online. Once complete, they can submit it for approval. With this free resource, visitors are presented with yet another way to interact with each other and build their community or create lead generation opportunities.

With the new pmmag.com, rich resources are artfully fitted to a more mobile and engaging format, without compromising functionality—giving the plumbing and mechanical audience a whole new toolset to enhance a job done well.

 

 

 

 

Case Studies, White Papers & Product Information: best practices to implement a successful publishing strategy in the cloud.

Responsive Design, Contextual Content Increases Traffic 541%  Premium Content Strategy Delivers 160% Sales Gain

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