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IMIdata.com: eCommerce as Clean as the Industry Data it Provides

February 03, 2013
Client Profile | Tactics to Increase Revenue | Premium Content | Revenue Generation

IMI’s value proposition is ensuring clients understand markets in depth, by providing data and tools that help them find growth opportunities and new prospects even when operating with limited resources. They are experts at supplying their customers with highly customized and valued data sets that support a wide range of marketing activities.

For 25 years, Industrial Market Information (IMI) has helped industrial products manufacturers, distributors and others make data-based decisions for market planning, product analysis, territory management, strategic planning, account management and potential analysis, joint distributor/vendor planning and competitive analysis.

As Modern Distribution Management (MDM), IMI’s parent company, worked with ePublishing to streamline the eCommerce capabilities of their website, a priority was to reinforce IMI’s unique brand. Because IMI provides such a specific service and is especially focused on providing in-depth data to help clients target market opportunities, MDM wanted to reflect those qualities and showcase IMI’s offerings on a separate, but linked site, imidata.com.

With a clean and intuitive layout, imidata.com is designed to make market research easy; presenting information that is relevant and focused on results. The homepage begins by asking three key questions that will lead readers to exactly the type of information they need for their business. The tool bar also leads topically to relevant resources and insight on leading information required to make smart marketing choices.

Videos provide a face-to-face introduction to IMI and how they support a wide range of industrial market research needs with standardized market research reports, custom research projects, a subscription service and software tools. Client testimonial videos, a key component to any online sales process, share deeper insights into what IMI can do for its clients while a sample reports video gives a first-hand look at one of their primary product offerings.

Free and featured resources are available on every page, as well as a wealth of resources that help visitors further determine their needs and the value of the resources at hand. Sample reports, a quote tool, product lists, pricing and services pages guide the reader through the process so they can find what they are looking for with ease.

IMI staff members deliver relevant blog posts to encourage clients to make purchase decisions.  Blog content complements product options with regular market insights along with the opportunity for readers to interact with experts and each other.

 Meanwhile, mdm.com makes it easy for visitors to hone in on IMI from their site, with a listing in their resources and house ads that point visitors to the imidata.com—ensuring that if it’s data they are looking for, data they will find.   

 

Case Studies, White Papers & Product Information: best practices to implement a successful publishing strategy in the cloud.

Responsive Design, Contextual Content Increases Traffic 541%  Premium Content Strategy Delivers 160% Sales Gain

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