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WaterTech Online: Clear Revenue Streams, Deeper Audience Engagement

November 19, 2012
Intuitive Navigation | Related Articles, Products, Events | Advertising and Sponsorships | Automated Content Delivery | eNewsletter Integration | Directories | Client Profiles | Content Management | Design | Revenue Generation | Taxonomy

For 35 years, Water Technology has provided water treatment professionals with sales, marketing and technical information to support growth in profits.  With watertechonline.com, Water Technology’s high quality content from top industry experts is delivered in a crisp, rich design that fosters greater audience engagement, deeper resources and expanded revenue and lead generation opportunities.  

Using ePublishing’s triple-tier taxonomy system, Water Technology staff have greater control over the content they provide to readers—by determining what headlines and products to feature and highlight; tagging and relating content so readers can find more of what they are looking for—more easily; and setting specific delivery channels for each piece of content that is generated.

Site visitors are greeted with a straightforward, highly intuitive homepage, featuring top headlines and the most pertinent newsletter items. Current news items are organized topically and presented using an eye-catching image gallery that creates a natural flow for readers to navigate the site. A variety of ad formats and the homepage directory section provide ample opportunities for advertisers and sponsors to connect with the residential, commercial, industrial and municipal water treatment dealers and consultants that make up Water Technology’s readership.

Watertechonline.com takes advantage of several features to create community and generate more revenue.

Newsletters- presented on the site, to provide consistent, daily access to the topics and news that concern industry professionals most. Readers can subscribe and receive the newsletter in their inbox, or simply access it online, as needed. Either way, they have multiple options for sharing and engaging with fellow members of their community.

Buyer’s Guide - with the directories tool, watertechonline has created a buyer’s guide that enables companies to provide a comprehensive listing, with descriptions, their logo, url, product listings, images and video, downloads and articles. Listings can be featured on the homepage and readers can explore the buyer’s guide with simple topical searches like company name, products, brands and product releases.

Community features- engage readers with social bookmarking, social sharing and a bulletin board that provides an online forum for discussion about industry trends and issues.

Additional features like the events calendar and classifieds section help to bring more resources to the surface—giving readers even more to sip on. 

Key Features:

  • Comprehensive Buyer’s Guide
  • eNewsletter Integration
  • Social Sharing
  • Intuitive Design
  • Taxonomy-driven semantic content relationships  
 

Case Studies, White Papers & Product Information: best practices to implement a successful publishing strategy in the cloud.

Responsive Design, Contextual Content Increases Traffic 541%  Premium Content Strategy Delivers 160% Sales Gain

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