312.768.6800 | Contact Us | Support

Qualitymag.com: Rich Resources + Increased Revenue = Successful Relaunch

November 09, 2012
Client Profile | BNP Media | Related Articles, Products, Events | Responsive | Contextual eCommerce | Subscriptions | Taxonomy | Revenue Generation | eCommerce | In the News

When manufacturing professionals visit the new Qualitymag.com for insight on quality assurance and process improvement, they are met with the caliber of information they’ve come to expect, offered in a more richly engaging format—with greater depth and variety.

Quality is a monthly business publication serving more than 64,000 manufacturing professionals. The publication focuses on quality improvement on the shop floor and in manufacturing content and shares the latest advancements in metrology methods and equipment; software and analytical tools; and quality management and standards.

Qualitymag.com builds on this wealth of content, throughout the month, by providing topic-related multimedia resources and web exclusives that include expansion of special sections like NDT (non-destructive testing) and Vision and Sensors (practical “how-to” editorials).

QTube videos share educational, product and industry highlights from professionals in the field, while Q-Cast podcasts offer supplemental trade interviews and conversations from the field.

An array of additional resources enhances visitor experience and multiply revenue streams with a range of choices for expanding knowledge through webinars, events, white papers, software downloads, product spotlights and research that illuminates market trends and analysis. Whether a site visitor or an advertiser, there is ample opportunity for engagement and lead generation.

Qualitymag staff find it easy to manage all these resources since they can access them from one dashboard and use an intuitive taxonomy system to tag and relate content—so their visitors discover more useful information in their topics of interest.

Visitors fluidly navigate the site, starting with a two-tier navigation bar: the upper tier is user-specific with login, shopping cart and contact links and the lower tier is content-specific—providing direct access to the site’s main categories. Qualitymag.com makes it even easier by utilizing its multimedia capability to provide a video tour of the new site. That way, visitors can spend their time reading more quality content, not wondering where to find it.

Key Features:

  • Branded Video, Podcasts, Image Galleries
  • Mobile and Tablet-Friendly Delivery
  • Web Exclusives, Digital Edition, Archives
  • Subscriptions, Renewals managed with Hallmark Fulfillment System integration
  • Sponsored Webinars, Resources, Directory
     

 

 

Case Studies, White Papers & Product Information delivering advice & information to get more by publishing in the cloud.

Site Relaunch Increases Revenue 36% Make More Money With A Cloud CMS Go to Resource Center
 
 

ePublishing Blog

Back to Basics: Why and How Taxonomy Can Boost Revenue

Let’s step back for a moment and talk about the “little data”—better known as metadata or taxonomy.

Social Media: Keys to Shareable BtoB

Social media is a likely a large component of your editorial and marketing strategies. Thinking about what makes your content shareable can really help to expand your audience and your reach.  

What Publishers Should Ask About Responsive Design

The nature of responsive design will continue to evolve, but your content will always be at the heart of it. That’s why questions like this should be part of the conversation with your designer. 

BtoB Audience Personas: Four Tips for Publishers

BtoB publishing is its own animal and there are a few key points to remember when establishing and applying audience personas to your content marketing approach. 

Five Reasons Why Segmentation = Revenue

Data is only data, unless you do something with it.  That’s why we start by using it to segment our audiences. 

Four Reasons Your Readers Will Love Behaviorally-Targeted Content

 We’ve been talking about how behavior-based content can drive revenue and increase the value of your audience’s experience.