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Qualitymag.com: Rich Resources + Increased Revenue = Successful Relaunch

November 09, 2012
Related Articles, Products, Events | Client Profiles | Subscriptions | Contextual eCommerce | eCommerce | Revenue Generation | Taxonomy

When manufacturing professionals visit the new Qualitymag.com for insight on quality assurance and process improvement, they are met with the caliber of information they’ve come to expect, offered in a more richly engaging format—with greater depth and variety.

Quality is a monthly business publication serving more than 64,000 manufacturing professionals. The publication focuses on quality improvement on the shop floor and in manufacturing content and shares the latest advancements in metrology methods and equipment; software and analytical tools; and quality management and standards.

Qualitymag.com builds on this wealth of content, throughout the month, by providing topic-related multimedia resources and web exclusives that include expansion of special sections like NDT (non-destructive testing) and Vision and Sensors (practical “how-to” editorials).

QTube videos share educational, product and industry highlights from professionals in the field, while Q-Cast podcasts offer supplemental trade interviews and conversations from the field.

An array of additional resources enhances visitor experience and multiply revenue streams with a range of choices for expanding knowledge through webinars, events, white papers, software downloads, product spotlights and research that illuminates market trends and analysis. Whether a site visitor or an advertiser, there is ample opportunity for engagement and lead generation.

Qualitymag staff find it easy to manage all these resources since they can access them from one dashboard and use an intuitive taxonomy system to tag and relate content—so their visitors discover more useful information in their topics of interest.

Visitors fluidly navigate the site, starting with a two-tier navigation bar: the upper tier is user-specific with login, shopping cart and contact links and the lower tier is content-specific—providing direct access to the site’s main categories. Qualitymag.com makes it even easier by utilizing its multimedia capability to provide a video tour of the new site. That way, visitors can spend their time reading more quality content, not wondering where to find it.

Key Features:

  • Branded Video, Podcasts, Image Galleries
  • Mobile and Tablet-Friendly Delivery
  • Web Exclusives, Digital Edition, Archives
  • Subscriptions, Renewals managed with Hallmark Fulfillment System integration
  • Sponsored Webinars, Resources, Directory
     

 

 

Case Studies, White Papers & Product Information: best practices to implement a successful publishing strategy in the cloud.

Responsive Design, Contextual Content Increases Traffic 541%  Premium Content Strategy Delivers 160% Sales Gain

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