312.768.6800 | Contact Us | Support

IndustrialHeating.com: A Relaunch Worth Sharing

October 22, 2012
Related Articles, Products, Events | Comments | Most Popular Content | Client Profiles | Multimedia | Revenue Generation | Taxonomy

Industrial Heating’s customers are sensitive to temperature. Temperature is a definitive factor in their work—as is the technology that informs the direction of their industry. Staying ahead of the curve while paying attention to trends is of utmost priority and keeps them from getting burned. Supporting that priority was a driving goal behind IndustrialHeating.com’s website relaunch.

Industrial Heating (IH) is the world's largest and most comprehensive media resource focusing on high-temperature thermal processing technology and practical applications. IH readers look to the publication for the latest news and trends, cutting-edge technology, expertise and networking opportunities. The site offers these benefits and more by presenting featured stories, the latest headlines and exclusive content in a friendly, intuitive design. 

IndustrialHeating.com’s blog features specialized expert bloggers who explore in-depth topics like heat treatment, metallurgy, failure analysis, brazing and metallography—and provide week-to-week insight to build a rich resource of knowledge. But visitors don’t have to rely on Industrial Heating staff’s expertise, exclusively, to tell them what is hot in the industry. Recent searches, most popular, current discussions and most e-mailed tabs, as well as video and social sharing, allow visitors to see what others in the field are reading and talking about.

Aside from recent headlines, news listings are organized by topic to encourage deeper audience engagement with relevant areas of interest. Content is semantically tagged so that related articles, opinions and products are presented to the reader as they search. Classified and employment listings, as well as a buyer’s guide, webinars and events are all presented on the homepage, providing a clear overview of what is happening, today, in the thermal processing industry.

What’s more, Industrial Heating wasted no time in utilizing their new capabilities: as with all BNP Media sites, during the weeks following relaunch, IH visitors found a demo video of the new website that presented the range of the resources at their fingertips. Strong social sharing supported the launch of the site and shared its capabilities—so that visitors engaged right from the start.

Key Features:

  • Social Sharing
  • Multimedia: video, image galleries
  • Triple-tier taxonomy system for related content offerings
  • Classifieds, events, webinars
  • Comprehensive Buyer's Guide

 

 

 

 

 

 

Case Studies, White Papers & Product Information: best practices to implement a successful publishing strategy in the cloud.

Responsive Design, Contextual Content Increases Traffic 541%  Premium Content Strategy Delivers 160% Sales Gain

Go to Resource Center
 
 

ePublishing Blog

The Four Pillars of Digital-First Publishing

We know that you can’t become digital-first overnight. We know that taking a digital-first approach requires a shift in your overall business and editorial strategy. It’s likely that you’ve already taken some steps and you are just trying to get to the next level. Making this transformation is as much about finesse as it is about resources. 

3 Social Platforms for BtoB Publishers to Watch in 2015

There is no question that some social networks are better suited to your audience than others. Let’s take a look at the 3 you should be watching in 2015.

Why Data is Important for Your Digital Publishing Strategy

You’ve heard plenty about “Big Data” and you might be just as skeptical about it now as you were when people first started talking about it, but let’s talk today about why data should be an important part of your digital strategy. 

5 Social Publishing Trends for 2015

There is a lot to watch in social media for the coming year, but here are 5 trends to consider as you look to the year ahead.

Trends in Social Login and Sharing Behavior for Your Strategy in 2015

No doubt social media plays some role in your 2015 content marketing strategy. Have you looked at what happened in 2014 to inform that strategy?  

5 Reasons Digital-First Delivers Big Gains, Savings

Enterprise Publishing Systems are only as good as the strategy behind them.  Skeptical? Here's how to make digital-first publishing work for you