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IndustrialHeating.com: A Relaunch Worth Sharing

October 22, 2012
Related Articles, Products, Events | Comments | Most Popular Content | Client Profiles | Multimedia | Revenue Generation | Taxonomy

Industrial Heating’s customers are sensitive to temperature. Temperature is a definitive factor in their work—as is the technology that informs the direction of their industry. Staying ahead of the curve while paying attention to trends is of utmost priority and keeps them from getting burned. Supporting that priority was a driving goal behind IndustrialHeating.com’s website relaunch.

Industrial Heating (IH) is the world's largest and most comprehensive media resource focusing on high-temperature thermal processing technology and practical applications. IH readers look to the publication for the latest news and trends, cutting-edge technology, expertise and networking opportunities. The site offers these benefits and more by presenting featured stories, the latest headlines and exclusive content in a friendly, intuitive design. 

IndustrialHeating.com’s blog features specialized expert bloggers who explore in-depth topics like heat treatment, metallurgy, failure analysis, brazing and metallography—and provide week-to-week insight to build a rich resource of knowledge. But visitors don’t have to rely on Industrial Heating staff’s expertise, exclusively, to tell them what is hot in the industry. Recent searches, most popular, current discussions and most e-mailed tabs, as well as video and social sharing, allow visitors to see what others in the field are reading and talking about.

Aside from recent headlines, news listings are organized by topic to encourage deeper audience engagement with relevant areas of interest. Content is semantically tagged so that related articles, opinions and products are presented to the reader as they search. Classified and employment listings, as well as a buyer’s guide, webinars and events are all presented on the homepage, providing a clear overview of what is happening, today, in the thermal processing industry.

What’s more, Industrial Heating wasted no time in utilizing their new capabilities: as with all BNP Media sites, during the weeks following relaunch, IH visitors found a demo video of the new website that presented the range of the resources at their fingertips. Strong social sharing supported the launch of the site and shared its capabilities—so that visitors engaged right from the start.

Key Features:

  • Social Sharing
  • Multimedia: video, image galleries
  • Triple-tier taxonomy system for related content offerings
  • Classifieds, events, webinars
  • Comprehensive Buyer's Guide







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