312.768.6800 | Contact Us | Support

MDM.com: Sales Spike with Shopping Cart Enhancements

October 12, 2012
Fulfillment Integration | Client Profiles | Landing Pages | Premium Content | Tactics to Increase Revenue | Revenue Diversity | Secure Shopping Cart

Modern Distribution Management (MDM) is the only specialized BtoB information service for wholesale distribution executives. Produced by Gale Media, MDM.com offers a wide range of content that includes business intelligence, industry news, in-depth analysis, economic data and practical ideas from leading experts in distribution. Subscribers use these valuable resources, every day, to run their business and plan for the future.

While closely monitoring buyer behavior, MDM’s attentive staff saw a window for enhancing eCommerce checkout processes and reducing lost sales or shopping cart abandonment, as part of their website redesign.

MDM.com leveraged the ePublishing platform and applied industry best practices to streamline the purchase process for visitors and registered users, and reduce shopping cart abandonment:

Buyers can choose to check out as a guest or register and log in.

Smooth autofill streamlines the checkout process for registered users

Security certification badges and links to the MDM privacy policy clearly reassure new customers.

Visual cues make the purchase process intuitive and secure: 

  • Buyers click on Proceed to Secure Checkout to purchase.
  • The shopping cart presents a map to each required step: Address >> Payment >> Receipt >> Checkout.
  • A Promotion Code field appears prominently, allowing MDM to test and track purchase and subscription incentives.
  • Continue Shopping and other calls to action appear prominently and intuitively.

Buyers can subscribe to the MDM premium newsletter and purchase products using the same cart and checkout process.

Integrated eCommerce allows MDM to track buyer behavior: by not sending buyers away from the site to complete transactions, MDM can identify friction points while capturing user behavior, product preferences and unique profile data.

MDM’s checkout achieves seamless functionality through integrations with their fulfillment provider, Quickfill, and their credit card processor, Authorize.net.  MDM quickly captures buyer information and provides immediate access to premium content following each transaction.

The result? With a few simple changes, MDM decreased shopping cart abandonment by 40% while increasing subscriptions and sales of individual issues, books, industry reports and other products.

In a short time, MDM has increased market share, successfully completed an acquisition and accelerated its online business from a single newsletter to a full eCommerce site with multiple revenue streams.

What’s Next?  MDM has applied ePublishing’s eCommerce capabilities to IMIData.com, a site dedicated to providing industry data to help clients identify and select new product and industry markets.

Key Features:

  • Integrated content management, eCommerce and user management
  • Taxonomy-driven publishing
  • Multi-channel delivery
  • Secure Shopping Cart
  • Autofill Registration
  • Guest Checkout

 

 

 

 

 

 

 

 

Case Studies, White Papers & Product Information: best practices to implement a successful publishing strategy in the cloud.

Responsive Design, Contextual Content Increases Traffic 541%  Premium Content Strategy Delivers 160% Sales Gain

Go to Resource Center
 
 

ePublishing Blog

UGC: 4 Ways to Use Reviews to Boost SEO

User reviews are a great way to acquire new content regularly and boost customer confidence, but when leveraged appropriately, they can also increase traffic and conversions.

BtoB Marketing: Six Tips for Getting It Right

We get it: marketing isn’t what it used it be. It’s more than what it used to be. You’ve got numerous channels to navigate and limited resources. 

Twitter Today: 7 Tips for Improving Your Engagement

With 284 million active monthly users and 500 million Tweets sent each day, there is a lot of opportunity to find and engage potential customers on Twitter. But, just how do you ensure said engagement?

Why Time-Based Advertising and Individualization Could Be a Match Made in Heaven

If you aren’t operating with a multi-tier taxonomy system and working diligently to deliver related, highly relevant content to your readers, then you are likely selling yourself short, not just in content marketing, but also in advertising revenue. 

Why Web Content Management Isn’t What It Used to Be

You probably remember when you first heard of web content management (WCM). That was back when publishing online was driven by a print strategy. Really, that was before digital publishing was truly born. 

Events: Bringing Your Brand to Life

We’ve talked in the past about the importance of adding events to your media repertoire.  But, what does that really mean?