312.768.6800 | Contact Us | Support

MDM.com: Sales Spike with Shopping Cart Enhancements

October 12, 2012
Fulfillment Integration | Landing Pages | Premium Content | Tactics to Increase Revenue | Client Profiles | Secure Shopping Cart | Revenue Diversity

Modern Distribution Management (MDM) is the only specialized BtoB information service for wholesale distribution executives. Produced by Gale Media, MDM.com offers a wide range of content that includes business intelligence, industry news, in-depth analysis, economic data and practical ideas from leading experts in distribution. Subscribers use these valuable resources, every day, to run their business and plan for the future.

While closely monitoring buyer behavior, MDM’s attentive staff saw a window for enhancing eCommerce checkout processes and reducing lost sales or shopping cart abandonment, as part of their website redesign.

MDM.com leveraged the ePublishing platform and applied industry best practices to streamline the purchase process for visitors and registered users, and reduce shopping cart abandonment:

Buyers can choose to check out as a guest or register and log in.

Smooth autofill streamlines the checkout process for registered users

Security certification badges and links to the MDM privacy policy clearly reassure new customers.

Visual cues make the purchase process intuitive and secure: 

  • Buyers click on Proceed to Secure Checkout to purchase.
  • The shopping cart presents a map to each required step: Address >> Payment >> Receipt >> Checkout.
  • A Promotion Code field appears prominently, allowing MDM to test and track purchase and subscription incentives.
  • Continue Shopping and other calls to action appear prominently and intuitively.

Buyers can subscribe to the MDM premium newsletter and purchase products using the same cart and checkout process.

Integrated eCommerce allows MDM to track buyer behavior: by not sending buyers away from the site to complete transactions, MDM can identify friction points while capturing user behavior, product preferences and unique profile data.

MDM’s checkout achieves seamless functionality through integrations with their fulfillment provider, Quickfill, and their credit card processor, Authorize.net.  MDM quickly captures buyer information and provides immediate access to premium content following each transaction.

The result? With a few simple changes, MDM decreased shopping cart abandonment by 40% while increasing subscriptions and sales of individual issues, books, industry reports and other products.

In a short time, MDM has increased market share, successfully completed an acquisition and accelerated its online business from a single newsletter to a full eCommerce site with multiple revenue streams.

What’s Next?  MDM has applied ePublishing’s eCommerce capabilities to IMIData.com, a site dedicated to providing industry data to help clients identify and select new product and industry markets.

Key Features:

  • Integrated content management, eCommerce and user management
  • Taxonomy-driven publishing
  • Multi-channel delivery
  • Secure Shopping Cart
  • Autofill Registration
  • Guest Checkout

 

 

 

 

 

 

 

 

Case Studies, White Papers & Product Information: best practices to implement a successful publishing strategy in the cloud.

Responsive Design, Contextual Content Increases Traffic 541%  Premium Content Strategy Delivers 160% Sales Gain

Go to Resource Center
 
 

ePublishing Blog

Email Marketing: What is Working for You?

Ask these 8 questions of your email marketing campaign, to help shed more light on where the magic in your success may lie.

You Say Sponsored; I Say Native. What's the Difference, and Does it Matter?

If you're looking for new revenue sources, you've likely heard the terms native advertising and sponsored content, often used interchangeably. Does the difference matter, and is it a concern for your readers and editors?

Is Your Sales Team Digitally Motivated? 4 Ways to Get Started

Your sales reps may be digitally savvy, but are they digitally motivated?

How to Sell Advertising When You’re Launching A New Digital Magazine

I will talk to ANYONE who will listen to me when I am exploring a new magazine launch idea, and you should as well. Contact the big fish vendors within that niche about your idea... it’s way more beneficial to you and your magazine to talk to advertisers before you have a rate card or anything formal.

Does Guest Blogging Still Deliver? 4 Tips to Make Sure the Answer is Yes

Guest blogging often shows up in discussions about building traffic and relevant content on your website. But, it also gets glossed over as a legitimate effort, in part, because there always seems to be something newer and shinier. 

How Are You Using Your Data?

How well are you using your data to target your audience for trials and how many conversions result from savvy data use?