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Beverage Industry: A Design for Lead Generation

October 05, 2012

How do you absorb $400 billion worth of industry information?  Take one delicious sip at a time. Beverage Industry is the sole North American feature publication reporting on the wide range of marketing and manufacturing subjects in the beverage marketplace. With an audience of 34,000 top management, sales and marketing, production/operations/quality control and distribution/warehouse readers, Bev Industry needed a website that brought them all together with dialogue that flows as easily as the chat around the water cooler.

BevIndustry.com presents intuitively rich layers of resources and connects advertisers and industry professionals with a variety of engaging and direct contact points.

Advertisers have multiple options for reaching site visitors through interactive ads, as well as resources, partner lists, events, sponsorship and webinars. One of the most compelling features is BevIndustry.com’s use of multimedia – video and image galleries - to deliver compelling commercials, infomercials and industry- and company-specific news.  

The homepage presents readers with easy navigation that leads to insight on new products, research and development, packaging, production, distribution and marketing innovations. The custom tool bar allows readers to explore more focused topics within each category—and through semantic tagging, the site leads those readers to even more information and products that are relevant to their professional needs. What’s more, visitors automatically see what other colleagues are reading with Most Popular and Recent Search headings.

A simple section on the homepage encourages deeper audience engagement by allowing readers to select from a variety of delivery mediums and options.  Readers can customize the way they interact with the site and integrate Beverage Industry into their day-to-day decision-making—developing a relationship much like the one they might have with their neighborhood barista.

BevIndustry.com keeps the water cooler full and encourages its readers to fill their glasses, again and again.

Key Features

  • Intuitive Design
  • Video
  • Image Galleries
  • Social Sharing
  • Rich and Varied Lead Generation and Sponsorship Opportunities
  • Articles related to Events, Products, Classified
  • Automatically generated Topic Pages

 

 

 

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