312.768.6800 | Contact Us | Support

Beverage Industry: A Design for Lead Generation

October 05, 2012

How do you absorb $400 billion worth of industry information?  Take one delicious sip at a time. Beverage Industry is the sole North American feature publication reporting on the wide range of marketing and manufacturing subjects in the beverage marketplace. With an audience of 34,000 top management, sales and marketing, production/operations/quality control and distribution/warehouse readers, Bev Industry needed a website that brought them all together with dialogue that flows as easily as the chat around the water cooler.

BevIndustry.com presents intuitively rich layers of resources and connects advertisers and industry professionals with a variety of engaging and direct contact points.

Advertisers have multiple options for reaching site visitors through interactive ads, as well as resources, partner lists, events, sponsorship and webinars. One of the most compelling features is BevIndustry.com’s use of multimedia – video and image galleries - to deliver compelling commercials, infomercials and industry- and company-specific news.  

The homepage presents readers with easy navigation that leads to insight on new products, research and development, packaging, production, distribution and marketing innovations. The custom tool bar allows readers to explore more focused topics within each category—and through semantic tagging, the site leads those readers to even more information and products that are relevant to their professional needs. What’s more, visitors automatically see what other colleagues are reading with Most Popular and Recent Search headings.

A simple section on the homepage encourages deeper audience engagement by allowing readers to select from a variety of delivery mediums and options.  Readers can customize the way they interact with the site and integrate Beverage Industry into their day-to-day decision-making—developing a relationship much like the one they might have with their neighborhood barista.

BevIndustry.com keeps the water cooler full and encourages its readers to fill their glasses, again and again.

Key Features

  • Intuitive Design
  • Video
  • Image Galleries
  • Social Sharing
  • Rich and Varied Lead Generation and Sponsorship Opportunities
  • Articles related to Events, Products, Classified
  • Automatically generated Topic Pages

 

 

 

Case Studies, White Papers & Product Information: best practices to implement a successful publishing strategy in the cloud.

Responsive Design, Contextual Content Increases Traffic 541%  Premium Content Strategy Delivers 160% Sales Gain

Go to Resource Center
 
 

ePublishing Blog

UGC: 4 Ways to Use Reviews to Boost SEO

User reviews are a great way to acquire new content regularly and boost customer confidence, but when leveraged appropriately, they can also increase traffic and conversions.

BtoB Marketing: Six Tips for Getting It Right

We get it: marketing isn’t what it used it be. It’s more than what it used to be. You’ve got numerous channels to navigate and limited resources. 

Twitter Today: 7 Tips for Improving Your Engagement

With 284 million active monthly users and 500 million Tweets sent each day, there is a lot of opportunity to find and engage potential customers on Twitter. But, just how do you ensure said engagement?

Why Time-Based Advertising and Individualization Could Be a Match Made in Heaven

If you aren’t operating with a multi-tier taxonomy system and working diligently to deliver related, highly relevant content to your readers, then you are likely selling yourself short, not just in content marketing, but also in advertising revenue. 

Why Web Content Management Isn’t What It Used to Be

You probably remember when you first heard of web content management (WCM). That was back when publishing online was driven by a print strategy. Really, that was before digital publishing was truly born. 

Events: Bringing Your Brand to Life

We’ve talked in the past about the importance of adding events to your media repertoire.  But, what does that really mean?