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EDCmag.com: Two Audiences Merge, While Increasing Engagement

September 28, 2012

EDC Magazine, the official magazine for the LEED professional, provides education for designing, constructing, remodeling, operating and maintaining the sustainable built environment. EDC has been the premier source for integrated high-performance building for more than 15 years.

In keeping with its tradition of leadership, EDC wanted its relaunched website to reflect the most cutting edge and functional aspects of design. But, there was an additional challenge: the staff had decided to merge EDC with its sister publication, Sustainable Facility, which provided resources for sustainable facility management, high-performance buildings, and optimal energy and resource management in commercial, educational, governmental, institutional and industrial facilities and data centers.

The idea was to create a single source covering the entire life cycle of a building, from the concept and design to the construction and continued operations. EDC was not only interested in creating higher audience engagement and generating more revenue on their new site, but also concerned with ensuring its Sustainable Facility readers migrated there to begin with.

Being design-minded people, the EDC staff was able to work with ePublishing to create a contemporary, attractive design that also engaged the audience with easily accessible content. Readers find whatever they need, right from the homepage, and also discover resources they may not have been aware they needed. Using an easy taxonomy system, EDC staff can tag related content, so that the wealth of their resources is brought to the surface—based on the specific visitor’s interests—which helps them to reach more readers who represent the even wider range of industries and job functions that EDC now serves.

EDC.com not only offers the latest news and information at first glance but also includes multimedia like video product reviews, categorized image galleries and podcasts on the latest industry trends. Additional content is segmented by topic and industry along with webinars, events and directories—making it easy for readers to browse and search. Moreover, visitors can see what others are reading and what search terms are used most. 

When you consider the value of site design versus simply using a one-size-fits-all template, consider the value in terms of advertising, sponsorships and subscriptions in creating a site that increases the value of your assets to your customers.  For EDC.com, this flexibility is particularly relevant with the added challenge of merging two audiences. Once the redesigned site was poised for launch, the matter of changing Sustainable Facilities’ URL and directing their readers to the new EDC.com was simple.

Through leadership and quality, integrated media, EDC continues to be the foremost and only monthly magazine in the green building industry. EDC.com demonstrates a commitment to maintaining high-quality, BPA-audited circulation; award-winning editorial; quality research; growth and industry relationships.

Key Site Features

  • Engaging Site Design
  • Multimedia Features
  • Intuitive Navigation
  • Directories
  • Advertising and Lead Generation
  • Semantic Tagging
  • Relevant, Related Articles, Products, Events
  • Automated Topic Pages
  • Image Galleries, Video, Podcasts 
 

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