312.768.6800 | Contact Us | Support

NutraSolutions.com: The Inner Beauty of Design

September 21, 2012
BNP Media | Advertising and Sponsorships | Image Galleries | Intuitive Navigation | Related Articles, Products, Events | Video | Contextual eCommerce | Directories | Client Profile | Search, Advanced Search | Secure Shopping Cart | Design | eCommerce | Multimedia

NutraSolutions began as a special section within BNP’s print edition of Prepared Foods, but when BNP began relaunching its portfolio of websites on the ePublishing SaaS Content Management Platform, it was clear that NutraSolutions filled a niche all its own—as a comprehensive, content-rich website.

The mission of NutraSolutions is to provide solutions for the development and marketing of nutritional products such as functional foods, dietary supplements and other nutraceuticals. The publication complements the resources offered on Prepared Foods and focuses on topics that include business challenges around ingredient use, consumer trends, news, regulations and science-based research.

Visitors to Nutrasolutions.com find an elegant, clean design with a wealth of resources that doesn’t overwhelm, so they can absorb and assimilate useful information. Image and video galleries allow the Nutrasolutions staff to create eye-catching layouts to illustrate news headlines, advertisements, available resources and events— and successfully engage their audience.  

The website encourages interaction by sponsors, with an opportunity to list events and webinars presented right from the homepage, while readers can access related resources and featured items from the store.  Search results present a variety of related resources, including the latest research to support the technical, marketing, purchasing and management work by food, dietary supplement and other nutritional professionals.

Nutrasolutions.com also fosters community interaction around nutrition, not only with social sharing options but also with a community page that features food-based initiatives that support healthy bodies and healthy communities for all.

Revenue generating opportunities abound on the site—not only with colorful, dynamic advertisements, but also with a directory of supplier profiles and easy eCommerce that features a secure shopping cart with a smooth checkout process.

With a robust infrastructure and streamlined content management system, Nutrasolutions.com embodies the value of great nutrition—with a beauty that comes from within.

Key Features:

  • Intuitive Design
  • Image Galleries and Video
  • Related Articles, Products and Events
  • Advanced Search Presenting Multiple Content Types
  • Product Catalogue, Secure Shopping Cart
  • Directory Listings
  • Advertisement and Sponsorship Management

 

 

Case Studies, White Papers & Product Information: best practices to implement a successful publishing strategy in the cloud.

Responsive Design, Contextual Content Increases Traffic 541%  Premium Content Strategy Delivers 160% Sales Gain

Go to Resource Center
 
 

ePublishing Blog

Six Steps to Bridging Your Data Gaps

You know that you’re supposed have data to create contextually-driven content and advertising. You know that data helps you serve your audience more effectively. Do you know what data you don’t have?

Publishing Finesse: The Art of Re-Targeting

Re-Targeting is more than serving up the same ad, over and over . . .

Targeted Ads: Is the Hype for Real?

We talk a lot about individualization—whether in the context of marketing our own content or paid advertising. It makes a lot of sense, but sometimes it’s hard to know how effective it is.

Video: 11 Ways to Tear a Page from Buzzfeed's Playbook, continued . . .

We’ve been talking about how BtoB Publishers can apply Buzzfeed’s techniques to a video strategy. 

Video: 11 Ways to Tear a Page from Buzzfeed's Playbook

We get it, video can be a really daunting endeavor for BtoB publishers, but it’s also a necessity in any digital-first content marketing strategy. Simultaneously, media sites like Buzzfeed have emerged as leaders in producing targeted content. 

The BtoB Publisher’s Checklist for Facebook Engagement

We’re going to guess that Facebook is one of your primary targets for social sharing (yes, for BtoB, too) because recent numbers suggest that Facebook should be part of any social media strategy.