Prepared Foods: Innovative Audience Engagement

They say, “You are what you eat.”

As the leader in providing market trends, new product opportunities, ingredient formulation and product development solutions to the food and beverage community, PreparedFoods.com may be just the place to tell you “what you are and what you can become.” By launching on ePublishing’s SaaS Content Management Platform, PreparedFoods.com enhanced its style and accessibility, with an engaging website that reflects the level of innovation it covers for an audience of over 40,000 qualified, R&D, technical, marketing, purchasing and other key management personnel in the food and beverage industry.

A visit to the homepage places visitors in the center of the latest industry trends and news, including breaking news, reports, products of the day and the latest relevant headlines. A topic-guided toolbar fleshes out current information with market insights, products, ingredient formulation, suppliers, events and resources. Multimedia features throughout the site integrate vibrant images and video to illustrate and enhance content. Site visitors can easily log in, share and comment—generating a community around challenging issues they face involving ingredient use, consumer trends, news, regulations and product application solutions.

Prepared Foods staff can quickly and easily update and relate content from the tools dashboard, using the taxonomy and editorial workflow. Given the vast array of topic headings under each main category—including types of food and ingredients, as well as the range of aspects that contribute to formulation, the ability to update frequently, from anywhere, has helped Prepared Foods staff stay ahead of the curve—and in turn, keep their visitors in the forefront of the industry.

PreparedFoods.com: prepare to be engaged, and satiated. 

Key Features:

• Semantically Related Articles, by Product, Ingredient, Formulation
• Article page presents related Products, Events
• Search results present Articles, Blogs, Products, Events, Pages, Classifieds
• Automatically Generated Topic Pages
• Multimedia Resources: Video, Technical/Solutions Presentations
• Supplier Directory and Profiles
• Community and Social Sharing
• Browse by Topic
• Easy Dashboard Navigation
• Events
• eNewsletter