The Walla Walla Union Bulletin: 1st Relaunch on Ellington CMS Platform Since Acquisition

The Walla Walla Union-Bulletin strives to be the preferred and most trusted source of local news and information for its Walla Walla Valley readers. The print publication has a circulation of 13,000 and its website, Union-Bulletin.com attracts over 100,000 visitors per month.

As the first site relaunch since ePublishing’s acquisition of Ellington, the transition went smoothly and the Walla Walla Union-Bulletin didn’t skip a beat. The staff can continue to focus on growth and innovation, with the assurance that ePublishing is committed to the ongoing development of the Ellington CMS and Marketplace, with the 24x7 support of the ePublishing-Ellington team.

An award-winning newspaper, the Walla Walla Union Bulletin is recognized by the American Society of Newspaper Editors as one of the best small daily newspapers in the United States. Quality journalism, professionalism and integrity guide the publication’s standards for excellence and leadership. When it came time to relaunch Union-Bulletin.com the Union Bulletin team wanted to make sure the site reflected their core values with accuracy, independence, innovation, community and teamwork.

The new Union-Bulletin.com places community news and opinion front and center, with the latest news and most commented articles easily accessible from the home page, along with intuitive topic headings, multimedia and advertising opportunities for local businesses. Dialogue, social sharing, local news archives and event listings are also presented on the home page, to further foster the community forum that the Walla Walla Union-Bulletin is known for.

The site’s multimedia blogs, community blog groups, custom user profiles, directories, search features and feeds are now more easily managed than ever—with Ellington CMS tools and community features.  The Union Bulletin team has the flexibility and scalability to build greater, more interactive multimedia features across multiple delivery channels and encourage sharing among its community through their preferred social networks.

As part of the ePublishing community, Union Bulletin staff still benefit from a long-standing commitment to efficiency, service, evolution and quality content delivery. ePublishing works to ensure that Ellington partners don’t need to question the possibility of growth; they need only ponder the many ways they would like to grow.