Our goal is to future-proof your online business while developing solutions to increase your revenue, audience engagement and readership. Our ongoing platform enhancements are available to you as part of ePublishing’s Software as a Service commitment to deliver tools and features that reflect industry best practices and respond to specific client requirements.
With ePublishing Release 6.7 you receive the quality of updates you’ve come to expect—including a quiver of improvements that streamline the Newsletter Tool and ensure consistent content branding on Facebook. The most exciting news, however, comes with the deployment of a Spanish-Language site using ePublishing’s new Multilingual Capabilities.
Internationalization: Multilingual Capability = Global Reach
With the launch of BNP Media’s IndustriaAilmenticia.com, we’ve incorporated multilingual capability into our platform and made it available to all of our current and future clients. Our content management system supports any language. All features can now be created, managed and delivered to a website and mobile devices in multiple languages.
We’ve automated the process so that with the implementation of a translation script, all site navigation, departments and messaging are presented in the specified language. As with our English-language capabilities, any translation on the website can be modified as needed. It isn’t hard to imagine a correlation between this capability and the ability to engage a larger, more international audience.
Enhanced Facebook Integration: Sharing the Whole Picture
Until now, sharing content on Facebook didn’t always guarantee comprehensive branding opportunities. Now, you have the ability to control the Title, Description and Images that are displayed when your customers share your content on Facebook. Meta tags ensure that your articles, blogs, events and listings are represented in the most accurate way possible—and your branding stays intact—maximizing the value of social sharing.
Email Integration: The Newsletter Workflow Just Got More Fluid.
Email marketing is a critical tool for cultivating leads and engaging your clients. With the latest upgrade, you can build another revenue opportunity from each email. With our latest update, we’ve built in the ability to present classifieds in your emails, in addition to the articles, blogs, events, listings and ads that you can already deliver.
Editing and testing is even simpler now that we’ve added the ability to preview text emails in addition to versions, so that you can ensure perfection in content and presentation before hitting “send.”
Your Solutions Manager is always available to provide greater insight into these enhancements, or contact us to discuss how ePublishing Platform Release 6.7 can future-proof your business and increase your revenue.
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