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It’s amazing what a new roof can do for your house. Somehow the house looks newer, bigger and brighter. When it came time to relaunch RoofingContractor.com, BNP media wanted to mirror that idea and fully utilize ePublishing’s SaaS CMS for Publishers.
After all, Roofing Contractor is the premier industry publication written specifically for residential, commercial, industrial and institutional roofing contractors. Its readers strive for excellence in their field, so a shoddy new roof on that well-built house just wouldn’t do. The new website needed to exceed the standards of their readers.
After a leak-free transition, the new website presents an intuitive design that places readers at the center of the great room, with current news and events, most read and shared stories and virtual connections to industry happenings across the country.
With a solid Web CMS at its foundation, Roofing Contractor staff members effortlessly provide the bold, concise and timely information their readers are accustomed to—which means it’s easier to expand the content. Staff writers regularly update Contractor Profiles that give more than basic information about specific contractors, with insight into who is defining the industry and how. Contractor of the Year articles go one rung higher on the ladder to honor the top contractors who set the standard. Guest columnists and regular bloggers also help to keep content fresh. Meanwhile, an intuitive semantic tagging system allows staff to relate this plethora of content and lead readers to more of what interests them.
Roofing contractors are busy folks. They need to be on top of the news, not down in front of the computer. RoofingContractor.com makes it easier for them than ever to keep up on industry news. If they can’t make it to an event, they can stop into a webinar or a virtual expo; a single, business-critical resource delivers more tools, more efficiently. One small roof, one big house.