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June 11, 2010

ePublishing’s next-generation platform is offered as a hosted content management and eCommerce system.

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Our years of experience in managing high-load, high-availability, mission-critical web applications has taught us what works best for your unique demands.

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ePublishing Blog

What Does Individualized Publishing Really Mean?

As the industry travels further and further in the direction of individualization it's clear that it isn’t just about employing demographic and behavioral data. It’s not even just simply about relevancy. It’s about contextualization. 

Reader Content Preferences + Taxonomy = Better Individualization

We know that targeted ads are producing impressive results for BtoC and some BtoB companies. But as a publisher, what’s the winning formula? 

Six Steps to Bridging Your Data Gaps

You know that you’re supposed have data to create contextually-driven content and advertising. You know that data helps you serve your audience more effectively. Do you know what data you don’t have?

Publishing Finesse: The Art of Re-Targeting

Re-Targeting is more than serving up the same ad, over and over . . .

Targeted Ads: Is the Hype for Real?

We talk a lot about individualization—whether in the context of marketing our own content or paid advertising. It makes a lot of sense, but sometimes it’s hard to know how effective it is.

Video: 11 Ways to Tear a Page from Buzzfeed's Playbook, continued . . .

We’ve been talking about how BtoB Publishers can apply Buzzfeed’s techniques to a video strategy.