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Circulation Integration Features

June 11, 2010

Integrated Print & Online Registration: Offer complete online registration, integrated with your circulation system. This feature also allows you to market additional products and automatically remind customers to renew their subscriptions.

Marketing/Promotion: Track response to marketing campaigns designed to retain users, attract new subscribers and drive Web site traffic. Monitor results to determine which campaigns and offers generate the most revenue.

A/B Testing: Test multiple offers side-by-side to improve conversion rates and marketing efficiency.

Trial Offers: Place premium content in e-mails to trial subscribers, to market new subscriptions, upgrades and free trials with automatic expiration dates.

Group/Site Access License: Create customized bulk online subscriptions for large corporate user groups, by company, department or other grouping. Control access based on the distribution agreement: number of users, duration, access level or parameters that you define.

Payment Reports & User Access: Manage customer service issues and respond to customer inquiries, while managing and maintaining e-commerce transactions. Search and display purchase history. Grant access permissions to paid content and identify users by access rights.

Circulation Data Synchronization: Synchronize customer profile data between registration and your circulation system.

 

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