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Circulation Integration & User Management

June 11, 2010

ePublishing opens up new revenue opportunities for publishers, with circulation integration and user management features that promote circulation growth and speed time-to-market for new products.

  • Increase revenue by motivating browsers and visitors to register and become subscribers
  • Up-sell and cross-sell products per user preferences
  • Boost advertising and content revenue with new products tailored to subscriber interests and targeted, advertiser-supported delivery channels
  • Offer tiered content offerings, combining free and paid content access at multiple price points
  • Obtain detailed user data in return for delivering personalized content tailored to user preferences
  • Improve marketing efficiency by tracking marketing programs and promotions


Learn how your site can benefit from connecting with your readers and creating a 360-degree customer experience by contacting us.

 

Case Studies, White Papers & Product Information: best practices to implement a successful publishing strategy in the cloud.

Responsive Design, Contextual Content Increases Traffic 541%  Premium Content Strategy Delivers 160% Sales Gain

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ePublishing Blog

Will Digital Publishers Go Website-Free?

Whoa. The thought probably makes you feel . . . naked. It’s an interesting idea, but is it realistic? Yes and no. 

Time Inc.: Lessons in Digital Transformation

Let's take a look at how the nation’s biggest magazine publisher is coping with the inevitable changes to the industry and what strategies they are pursuing to maintain leadership.

Social Media is a Wild Animal. Don’t Let that Scare You.

Social media is the wolverine we’ve invited into our home. We don’t know why we invited it in, but there is something powerful and compelling about it. 

Why Integrations Mean Better Relationships and Four Tips for Getting There

Publishing content is no longer just about the content. It’s about building relationships across multiple channels and countless formats.

BtoB Humor: 5 Ways to Make It Work

How many senior editors does it take to change a lightbulb?

Reader Engagement: 4 Tactics That Give You More

Let’s face it: measuring what your readers are doing is not an exact science . . . yet.