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Circulation Integration & User Management

June 11, 2010

ePublishing opens up new revenue opportunities for publishers, with circulation integration and user management features that promote circulation growth and speed time-to-market for new products.

  • Increase revenue by motivating browsers and visitors to register and become subscribers
  • Up-sell and cross-sell products per user preferences
  • Boost advertising and content revenue with new products tailored to subscriber interests and targeted, advertiser-supported delivery channels
  • Offer tiered content offerings, combining free and paid content access at multiple price points
  • Obtain detailed user data in return for delivering personalized content tailored to user preferences
  • Improve marketing efficiency by tracking marketing programs and promotions


Learn how your site can benefit from connecting with your readers and creating a 360-degree customer experience by contacting us.

 

Case Studies, White Papers & Product Information: best practices to implement a successful publishing strategy in the cloud.

Responsive Design, Contextual Content Increases Traffic 541%  Premium Content Strategy Delivers 160% Sales Gain

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ePublishing Blog

Six Steps to Bridging Your Data Gaps

You know that you’re supposed have data to create contextually-driven content and advertising. You know that data helps you serve your audience more effectively. Do you know what data you don’t have?

Publishing Finesse: The Art of Re-Targeting

Re-Targeting is more than serving up the same ad, over and over . . .

Targeted Ads: Is the Hype for Real?

We talk a lot about individualization—whether in the context of marketing our own content or paid advertising. It makes a lot of sense, but sometimes it’s hard to know how effective it is.

Video: 11 Ways to Tear a Page from Buzzfeed's Playbook, continued . . .

We’ve been talking about how BtoB Publishers can apply Buzzfeed’s techniques to a video strategy. 

Video: 11 Ways to Tear a Page from Buzzfeed's Playbook

We get it, video can be a really daunting endeavor for BtoB publishers, but it’s also a necessity in any digital-first content marketing strategy. Simultaneously, media sites like Buzzfeed have emerged as leaders in producing targeted content. 

The BtoB Publisher’s Checklist for Facebook Engagement

We’re going to guess that Facebook is one of your primary targets for social sharing (yes, for BtoB, too) because recent numbers suggest that Facebook should be part of any social media strategy.